Jacoline Loewen: Why are companies reluctant to consider new ideas that could save their companies millions of dollars? Is it the risk of looking bad for not having found these ideas before or is it complacency?

November 7, 2012

Why are companies reluctant to consider new ideas that could save their companies millions of dollars? Is it the risk of looking bad for not having found these ideas before or is it complacency?

Here are my initial thoughts, but we will run with this theme this week - CFOs and their Risk Appetite:

Fear...the fear of looking bad. If any decision maker or an individual who can influence the decision perceives any personal risk he/she will kill it. The culture of the organization and the relationship between the decision maker and his/her boss/peers can definitely come into play here.
Complacency...without any incentive to change, why do anything new/different?
And arrogance...I am the smartest guy/gal in the room and anything I have not thought of isn't worth my time. At the group level, we are the smartest/best in the business so we are already doing things the best. You get the idea...

Jacoline Loewen 416 662 1930 Author of Money Magnet.

Jacoline Loewen See Jacoline on BNN, The Pitch Author of Money Magnet Director, Crosbie Co.
Crosbie & Co.
150 King Street West
Toronto, ON
M5H 1J9
416 362 7726

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Invited as expert on BNN The Pitch, CBC, Dragons' Den and published by National Post, Globe & Mail, Leadership, Business Entrepreneurs, The Journal, Women's Post, as well as author of three books.

Money Magnet by J. Loewen - Book Review

The feedback we have had about using the steps in Money Magnet is that business owners are surprised by how simple it is to understand, how much more money they can invest and earn and how shockingly few of their lawyers and accountants were aware of the benefits.

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Other books by J B Loewen:
The Power of Strategy
Business e-Volution

See Jacoline Loewen on BNN TV Show The Pitch

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Rick Spence, National Post, review

"A lot of business people still have trouble with the concept of strategic planning. They wonder who should do it, and what it's for. I just encountered a great explanation of strategy. It comes from a book, The Power of Strategy by Jacoline Loewen.

"I think that strategy is very similar to the search for the Holy Grail. Renowned knights traveled great distances and overcame severe hardship in the struggle to find this sacred relic, the chalice used by Jesus at the Last Supper. Finally, Sir Galahad was the one who discovered that the Holy Grail is, in fact, within us. There is no right or wrong answer -- it is the journey that provides the learning, not the Holy Grail itself.

In strategy, it is the process of people going through the questioning and thinking that ingrains the strategy into their everyday actions, not the plan itself."

You can read a much longer excerpt from Loewen's book at

post by Rick Spence, Canadian Entrepreneur

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November 7, 2012

Why are companies reluctant to consider new ideas that could save their companies millions of dollars? Is it the risk of looking bad for not having found these ideas before or is it complacency?

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