The Best Resume for Private Equity

It is now popular to land a private equity job which makes your first point of entry—your resume—all the more important. Lack of understanding about what are the attractive points will be picked up and could eliminate you from the running. Whether you're applying to a middle-market firm or one of the largest PE firms -- it's worth taking the time to scour over the details with a fine toothed comb. For a PE job, even one spelling error will get your resume tossed by the first level screener.

Something most job applicants do not realize is that even the largest PE firms are small in size, it's important to come across as a potential fit to each particular firm by truly understanding the demands. Every firm has a different culture and what they view as requirements for candidates .

Making matters more complicated, "a private equity resume has to go into a lot more details because you have to demonstrate results," says Jacoline Loewen, author of Money Magnet, who creates resumes for job seekers. Once you've gathered all of the details, keep in mind that your resume can be longer than the traditional one-page resume -- provided the information is necessary.

Here are some more tips on getting all of those details right:

Tailor to Fund’s Industry Focus
Private Equity firms focusing on specific industries, it's important to highlight your involvement by tailoring your resume to each company and position. Check out their website and look up their portfoli companies. Then build your resume to show where you have related experience. With so many applicants, Private Equity funds have the choice of making sure the people they hire have specific industry experience. "Having a couple of different versions of a resume isn't a bad thing," Loewen says. For example, if you're applying to a private equity firm that focuses on construction, it's important to have a resume that covers details from any previous experience.

Stress Financial Modeling Experience
To demonstrate your financial modeling experience, mention the results of the analysis performed and the area where it was applied when writing bullet points for your job descriptions. Adding any advanced-level Excel work can be another helpful way to demonstrate your expertise.  Private Equity does not want to train employees on how to do the bells and whistles of modelling. Thy do want to see that you adore number crunching.
Demonstrate Deal Experience
Whether you've worked on deal origination or oversaw a portfolio, demonstrating deal experience during your previous employment is key. Attract attention by setting apart the types of deals you worked on in a separate section at the top of your resume. When recruiters or hiring managers pick up your resume, deal experience will be the first thing they notice. You can also add additional competencies to the top portion of your resume then follow with a reverse chronological format to make the resume semi-functional and loaded with keywords for electronic screening.
List Other Interests
Personality-defining hobbies or activities can increase your chances of landing a job at many PE firms particularly if they reflect the interests of those in the Fund already. The performance-driven culture can create a stressful work environment so hiring managers look for candidates that will fit such a demanding culture. Don't ever underestimate the 'additional info' section of your resume. Include something that's not necessarily academic, a lot of the times people want to talk about that. Favorite sports teams or unusual hobbies listed on a resume can often spark a conversation and help your resume standout.
Don't Exaggerate
When a junior-level applicant puts in their resume that they single-handedly led a multibillion dollar transaction that raises a red flag about the rest of their resume. It is smarter to be accurate about how your role and what specific tasks you accomplished.  Additionally, many recruiters compare your resume to your LinkedIn profile to further track discrepancies.
Boost Your Education
Even if you didn't get an M.B.A. from Ivey Business School, having the name of a good business school on your resume can help. Consider attending an executive education program or a certificate program at a good business school that focuses on furthering your private equity career like investment management. MBAs are becoming run-of-the-mill and other financial degrees will add more, such as the Certified Financial Analyst or CFA. This additional degree separates the wheat from the chaff when it comes to the  private equity skill set. You have to be able to number crunch and an MBA is not really designed to build that skill set. The CFA, in comparison, does just that.

What is the ultimate objective of every private equity investment?

 The ultimate objective for every private equity investment a Private Equity firm undertakes is to create a company that produces superior products or services and operates efficiently to maximize financial growth.
To repeat that in language that the entrepreneur understands: The goal is to help companies grow.
If you want to grow your business, you have to state "Our company will grow at a xyz rate" as a corporate goal, and you have to get everyone on your business knowing this is the goal. After that, define the growth rate at 21%, or whatever you want, and why.
Give a reason for the growth rate. Do you want to be Toronto's best, Ontario's best or the world's best make of toys? Spin Master gave their vision out to public view and set an aggressive growth target. They wanted to be the world's best toy company and to make $500,000M revenue. Then they went for it. 
Spin Master is now a $900,000M revenue company and are a Canadian success story. To think that they began by making little faces out of stockings and when you added water, grass grew out of their heads. Remember those?

Are entrepreneurs a little crazy?

Kevin O'Leary of Dragons' Den fame, but also a savvy investor and a strong entrepreneur, got my attention when he said he likes to look at the deals where the people are a little crazy. Kevin says, "Crazy as a fox."
Why would that be? Kevin says it means they are thinking outside of the box and will push that much harder to succeed.
At a recent Women's Post event where I was invited to present for the Courage to Lead series, I mentioned the "crazy" part. My co-panelists agreed whole heartedly but I also received a great deal of feedback that so many business owners believe this to be true about themselves.
I received a letter from Licious owner, Joan Embury, who said, "Your comments on "a little crazy" resonated as how many of us have not thought that of ourselves and our businesses at some point; particularly before dropping off to sleep in a state of exhaustion and anxiety. We don't have to go and get committed."
So, let's go and be a bit crazy!

What tipped it for the winning team at IBK Ivey Business Plan Competition?

Sitting in an Ivey conference room this weekend, for the final judges' deliberation over who would win the IBK Ivey Business plan competition, I was struck by the passion of the private equity people in Canada. Peter Frisella of Tech Capital was smart, Deryk Smith of Edgestone was open and Albert Behr was his usual punchy self and had his son along too. The IBK family team was there, son Michael White is curious and Matt Hall from Covington gave his piercing assessment. Jason Zan from Rogers was in the same MBA year as Spin Master's Anton Rabie who spoke the previous evening.

I joked that there should be a prize for best judge too. We talk about about how that elusive concept of passion makes a person get through the bad stretches of business and push to the finals, but these private equity experts were top of class. 

We went over the merits of each of the three finalist plans. Which one would earn back money? How much potential money was also the big sticking point as one was a medical device put forward by a group of superb engineers and if this went through FDA approval, would be a great revenue spinner. The other was a software web application which could get sold quickly, but for $5M to $7M, waaaaaay less than a medical device. This company and was already making $25,000 a month in revenues and many judges expressed concern that it was an easy-to-replicate widget. The presenters were also engineers - memo to my two sons, please study your math and science.

We went around the table and listened to the one expert medical investor and then we voted. It was very close but what tipped it?

The quality of the presentation and PowerPoint. 

The two lead products were very different. Both could push forward and do well but only one could get the cash that day. When we added in the quality of presentation, the widget won.

I spoke to both groups afterwards and was impressed with the integrity - too often these business plan competitions attract scammers looking to get some quick money. Seriously. Althought not in this category, many of the presenters were also presenting at other competitions, like TIE. They make a business of entering business plans which I guess is a good way to get seed cash. So it is good to see that the real entrepreneurs who have that passion get the dough.

As for the private equity judges at the IBK Ivey Business Plan event, these are all seriously good people with entrepreneurism running through their veins. It's was a great weekend for Canada.

Well done to the student organizers: Navtej Sidhu and Karamdeep Nijjar. Karamdeep is going to be working with iNovia Capital  and Navtej is currently job hunting. I would recommend them highly as they were professional, warm and  absolutely in control of the whole schedule of the conference. Quite the roll-out! You can reach them at Ivey Business School.

What Does it Take to Rebound? Event coming up in Toronto

What does it take to rebound?
This question will be unpacked by one of my favourite private equity hires - Tricor Pacific's pick for CEO of one of their portfolio companies - CPI Card Group. The CEO is Anna Rossetti and she has experience in card solutions, microprocessor cards and chips - she will talk about Canadian Tire and other companies too.
Loewen & Partners is putting on this event with Rotman's Womens Programs at Miller Thomson's offices, 5:30, Tuesday 13th. John Turner may be there to open the talk.
Come by to learn more about Rotman's prgrams for women and to talk about private equity with Anna. Rossinni and Jacoline Loewen. The Miller Thomson team will be there and they are helping a wide range of companies. One of the IBK Ivey business plan winners told us that their patent lawyer was Miller Thomson.
Hope to see you.
Jacoline Loewen, author of Money Magnet, Attracting Investors to Your Business

Ron Close is Canada's Larry King

Larry King said that being a great interviewer was very difficult and when the CNN "talent" was in the same room with the "suits", you could see why talent was paid the big bucks. Ron Close, entrepreneur and star professor at Ivey, is one of those rare "suits" who also is talented at bringing out the real lessons of how much it takes to be an entrepreneur. He has inspired me to keep pushing the rock up the hill and did so again when he interviewed Anton Rabie, founder of Spin Masters, at IBK Ivey Business Plan competition.

Ron asked, "What book works for you?"

When Anton replied, "Richard Bransom's Screw It, Let's Do It," Ron insisted on going deeper.

"Yeah, the 9 Rules that are great to turn back to but which one is the top rule for you, Anton?"

And here we got to learn that this entrepreneur how much he spends understanding himself, working to develop his strengths and deal with his weaknesses. Anton told us he writes down his mistakes he makes and looks at these to remind himself. 

I really dug that because we have such a culture of "think you are great and you WILL be great." 

Taking the time to write down your mistakes and go back and review these does make you grow. It gives you something to do with your issues and let's these become valuable lessons learnt.

In my creative writing sessions at Humber, I write down what people have said are problems with my story. When I read these points months later, only then do I get the lessons. Applying it to business makes sense.

Anton also does 360's with his staff which is bold, brave and builds a high trust culture. He will not have The Emporer's Clothes syndrome where he is surrounded by "yes" men, telling him what he wants to hear. I would find Anton scary to work for but also incredibly stimulating. Ron Close gave us the opportunity of hearing the inside workings of building a business, warts and all.

Why Mission Statements can miss so badly

I want to show you quickly how to avoid writing a weak Mission Statement. Too many of them are so look-alike which is what makes them OK but not likely to attract the talent you want or give a potential client an impressive snapshot of what you company actually does.
Let's say you have a business you started at the kitchen table making bread and it has now grown into a growing concern with employees, a proper office, professional kitchen and --the big dream that makes you breathless--Lablaws as a client. You may decide your mission statement could go like this: "We aim to delight the families of Ontario with our awesome bread inspired by true Italian baking." That's not bad and your employees could get enthusiastic about it. Now here's where things go bad.

You gather your team and Board around the table to get their input on the wording. Captain Picard always made this gathering of the team look easy but it never turns out that way. Your team, who you think is better than sliced bread, turn into your eighth grade English teacher - you know, the one who nitpicked over every word you wrote. Suddenly, even the finance people have a opinion and are piping up to let you know their view:
"We should not limit ourselves to Ontario and by the way, I don't like the word delight. It seems flaky and frilly, way too girly." 

Thanks, Pierre.

"And saying 'families' may offend, what about people who live by themselves or who are divorced? That could upset them." Indeed. They could run crying from the room at reruns of the Cosby Show too, but point taken. 

As you go around the room, the babble of voices gets higher and higher.

"Why limit ourselves to Italian?" 

"It's weird but when I see the word "Awesome", I think of my kids. It's such an overused word. Isn't the main feature our freshness--we should say fresh, not awesome."

"But everyone expects freshness. It should be crusty or light--our crusty, fluffy bread."

"Hang on! Why limit ourselves to bread? We are doing rolls too. In fact, our rolls are moving up to fast selling category."

"Good point--we don't want to limit ourselves to bread. What if we move into frozen dough or pizza? We've also been toying with  flat breads. That's a very attractive business."

"Let's sum it up - what are we doing? We are providing a solution. A family eating solution."

"Hey, didn't you hear what I said about families? But solutions is exactly what we offer. Make it solutions."

Then Winnie says, "What about green? We are an environmentally aware company?"

"And we care for our employees."

"We really care."

How can you argue against hugging your employees, trying to respect the environment and having amazing values? So, there you go. It's added into the statement. There you have it: solutions for mealtimes and we care for our employees very much and also the environemnt. We are very green.

Maybe the team is happy but you know it is trying to be too many things to too many people.

Better keep your statement simple, you can put the list of values into a whole separate statement. That will help you avoid the trap here--getting so vague and fancy with the language that it just becomes meaningless. Here are 2 ways to avoid it:

1. Use concrete language. 

My favorite Mission Statement is done by Spin Master. Their vision is to be the world's most innovative, most fun children's entertainment company. There's their big, bold vision that has driven them from zero to $900 million dollars in just fifteen years. They take all the rest of the details and put it under values. Spin Master values - entrepreneural spirit, ideas (no matter where they come from), integrity (always, no fooling).
Wow. It gives you a picture of what they do and tells you why it's worth doing AND, after reading that, I want to work there.

2. Talk about the why.

Most mission statements are all statement and no mission. The whole point is to say why you're doing what you're doing. What makes you care? Look at the start of Johnson & Johson's famous credo: "Our first responsibility is to the doctors, nurses, and patients, mothers and fathers and all others who use our products and services." That is very clear about their priorities.

So you've seen why bad mission statements happen and two tips for making yours different. At our home Web site, I've put together some other resources for you to check out, if you're interested. And in the meantime, let me challenge you to do the impossible: Write a mission statement that means something. And I'll give you a hint: keep it real.

Jacoline Loewen, author Money Magnet, attract private equity to your business. Get in touch to talk about your Mission Statement.

Top 2 Reasons a Family Business will survive

Family businesses are often thought of as ma and pop stores, but this is far from the facts. I remember my surprise at learning the true number of family businesses in Canada and America.
McKinsey has released the results of family business research and it is well worth a read. According to McKinsey, the two top reasons for family business being able to survive is first of all - bringing in professional management and, second, having family stay committed to the concept of family legacy. No surprise there but bringing in professional management is still such a difficult barrier to pass for too many family businesses.
Here is the McKinsey article summary:

Definition of family businesses: a family owns a significant share and can influence important decisions, particularly the election of the chairman and CEO.

As family businesses expand from their entrepreneurial beginnings, they face unique performance and governance challenges. The generations that follow the founder, for example, may insist on running the company even though they are not suited for the job. And as the number of family shareholders increases exponentially generation by generation, with few actually working in the business, the commitment to carry on as owners can’t be taken for granted. Indeed, less than 30 percent of family businesses survive into the third generation of family ownership. Those that do, however, tend to perform well over time compared with their corporate peers, according to recent McKinsey research. Their performance suggests that they have a story of interest not only to family businesses around the world, of various sizes and in various stages of development, but also to companies with other forms of ownership.

Read more.
Jacoline Loewen, author of Money Magnet, How to attract private equity to your business

Toronto Entrepreneurs will share their secrets

THE EVENT: Courage to Lead
What to Expect

Wouldn't you like to pick up the phone and ask Warren Buffet his secrets to running a business? The next best thing is getting inspired by some home grown entrepreneurs, not in Buffet's league by any means, but who are building businesses to last. Three amazing Toronto business entrepreneurs are speaking in Toronto tomorrow night downtown, and you can pick up a few ideas as well as share a glass of wine. 

• Brenda Bot, of Salad Creations Canada; 
• Jacoline Loewen, of Loewen and Partners, Private Equity; and 
• Susan Hodkinson, of Soberman LLP. 

Join these owners to discuss what it takes to run a business and what you can expect when you are your own boss. Womens Post is running Courage to Lead and its a great opportunity to meet the people behind the magazine. Tickets are only $10, and that includes wine and appetizers and a great take away tote.

Wed 24th, evening

Tickets: $10 and include wine and food and a takeaway. 

Location: McNally's Bookstore, Bay Street, Toronto, across from The Bay, between Richmond and Adelaide.

Youngest Billionaires and how they got so wealthy

Here are Forbes' top 10 youngest billionaires 

Billionnaires in North America generally are mostly self made and do not start out life as super wealthy. They strive to share with the world their creations. Below are my favourite super wealthy entrepreneurs. Let me know what you think.
Elizabeth Holmes left Stanford University at 19 with a plan to start her own company. For money, she cashed out the funds her parents had saved for tuition. Now, she counts billionaire Larry Ellison as an investor and has former secretaries of state on her board. I

think a lot of young people have incredible ideas and incredible insights, but sometimes they wait before they go give their life to something," she said. "What I did was just to start a little earlier." Holmes, through her company Theranos, has taken on the $76 billion laboratory-diagnostic industry as her target. It's an industry that was just waiting to be disrupted, since blood testing has not changed since the modern clinical lab emerged in the 1960s.
Here’s the rest of the Forbes Top 10 list:

2. Mark Zuckerberg (see picture above)
Net worth: £2.6 billion ($4 billion)
How: Internet
Age: 25
Citizenship: US
Marital status: Married

The Facebook-founder launched the social networking site from his Harvard bedroom in 2004. Facebook founder, Mark Zuckerman, is another dropout and a great example to small business owners to focus and work to get the business growth required to create great wealth. 

3. John Arnold
Net worth: £2.6 billion ($4 billion)
How: Energy trading
Age: 36
Citizenship: US
Marital status: Married
Hired by Enron and founded hedge fund Centaurus Energy in 2002 after Enron collapsed.

4. Yang Huiyan
Net worth: £2.2 billion ($3.4 billion)
How: Property
Age: 28
Citizenship: China
Marital status: Married
Her fortune is tied up in her holding in Guangdong developer Country Garden, run by her father Yeung Kwok Keung.

5. Albert von Thurn und Taxis
Net worth: £1.4 billion ($2.2 billion)
How: Inheritance
Age: 26
Citizenship: Germany
Marital status: Single
Inherited fortune on his 18th birthday and lives in family castle, Schloss Emmeram.

6. Fahd Hariri
Net worth: £900 million ($1.4 billion)
How: Construction, investments
Age: 29
Citizenship: Lebanon
Marital status: Single
Youngest son of assassinated Lebanese prime minister Rafiq Hariri inherited stake in his father's construction, telecom and property empire.

6.5 Aymin Hariri (Yup, another one)
Net worth: £900 million ($1.4 billion)
How: Construction, investments
Age: 31
Citizenship: Saudi Arabia
Marital status: Married
Brother of above, while other brother Saad is Prime Minister of Lebanon. Say no more...

7. Yoshikazu Tanaka
Net worth: £900 million ($1.4 billion)
How: Internet
Age: 33
Citizenship: Japan
Marital status: Na
Like Zuckerberg, Tanaka also made his fortune from a social networking site, Gree.
8. Kostyantin Zhevago
Net worth: £790 million ($1.2 billion)
How: Banking, mining
Age: 36
Citizenship: Ukraine
Marital status: Married
Has majority stake in iron ore producer Ferrexpo and Finance; Credit Bank.
9. Lee Ziaohui
Net worth: £658 million ($1 billion)
How: Manufacturing
Age: 28
Citizenship: China
Marital status: Na
Chairman of one of China's biggest private steel manufacturers Shanxi Haixin Iron & Steel Group, since father was shot in 2003.

10. Shahid Balwa
Net worth: £658 million ($1 billion)
How: Property
Age: 36
Citizenship: India
Marital status: Married
Partner in DB Realty whose projects include Turf Estate, a luxury high-rise, and the 108-storey Park Hyatt Hotel in Mumbai.

It is disconcerting to read about those who have inherited wealth due to fathers being gunned down (Lee Ziaohui, China) or assassinated (Fahd Hariri, Lebanon). As for the Lebanese brother billionaires, that's right, each one is a stand alone billionaire, is it not a bit suspicious that two Hariri brothers are billionaires while the third is Prime Minister of Lebanon. The brother who is Prime Minister took over after his Dad (who was the Prime Minister) after the assassination. America is a wonderful place which is structured to help young entrepreneurs get ahead. That is the kind of wealth to achieve.

To get the report Billionaires - Architect of Wealth and Legacy, please contact Jacoline.Loewen at ubs.com

Jacoline Loewen

Jacoline is the Director of Business Development with UBS (Canada), largest wealth manager in the world, voted Best Private Bank in 2014.

This article is for entertainment purposes only. Any financial advice must be from a registered financial advisor.

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