As financial advisors, our focus is on companies in the
lower middle market. This typically means companies with annual revenue between
$15 million and $75 million. Since the smaller revenues, mean less room to do
financial engineering, our strategy for value creation is different.
We, by contrast, base our value-creation strategy on three elements:
1.
leadership development,
2.
enterprise improvement and
3.
growth.
From our experience, we know that if we accomplish the first
two, growth usually results. Even if it doesn’t, such as during the recent
recession, significant value can still be created.
Good leaders make good companies. It is not required that our leaders have
a long track record of success. We can support them in accomplishing that. What
is required is that the leaders possess the personality traits and capabilities
that are required to realize the vision of the company. The leadership for the
Post Office is different from Apple. For a less extreme example, if the success
of a company hinges on continually developing creative, new products, then the
leader of that company must possess a personality and leadership style that
fosters ideation and creativity. By contrast, such a leader likely would not be
effective if they needed to streamline manufacturing processes. Good “fit” of leadership
is paramount.
Be sure you have the right team in place. Do a critical and honest
analysis of your senior leadership relative to the company’s needs, and adjust
accordingly.
If you are the owner and at the center of most activities,
this may mean firing yourself.
YIKES!
Owners who realize they are the biggest block to growth and
have the ego to hire a CEO will be far more likely to find greater wealth
within the next five years.
One of the elements we look for in an investment is the ability to evolve
the enterprise. If accomplished, this also will create value without the need
for growth. However, when coupled with growth, the value creation is
multiplied. Enterprise evolution, typically, is accomplished by harvesting one
or more of the following:
Strategic planning. For us, the strategic plan is the
cornerstone of enterprise improvement. It is not a just a budget. It sets the
management team’s vision.
Sales and marketing. This is an area that often can be
improved. In our experience, a majority of lower middle-market companies have
not invested sufficiently in this area.
Systems. Often
there is an opportunity to evolve an enterprise by improving or replacing
systems, including accounting, ERP, oversight, reporting and accountability.
Asset utilization and balance sheet. In lower middle-market companies, there almost
always is the ability to improve and create value through better asset
utilization and balance sheet focus. This may include using a return on
investment framework for capital budgeting, as well as basic items such as
improving accounts receivable, accounts payable and inventory turns through
focus and technology.
If you are able to accomplish some or all of the leadership development
and enterprise improvement initiatives described in this article, you will
create value irrespective of business cycles. Even better, you are likely to
also create growth.
Jacoline Loewen
is a Director of Loewen & Partners Inc., an Exempt Market Dealer,
specializing in finance for owner operators and family businesses, specifically
acquisitions, restructurings, sales, successions, strategy and private equity financing.
Jacoline
began her career with Granduc Mines, Northern BC, and then Deloitte in their
strategy unit. She
developed a strategic planning model and published it in a book called "The Power of Strategy”. She also wrote
"Business e-Volution" and “Money Magnet: How to Attract Investors to
Your Business” (Wiley), which has been used by Ivey as a text book.
She is a Director on the Board of
the Exempt Market Dealers Association (EMDA) responsible for brand and
communications. She is on the advisory board of DCL International, Bilingo
China and Flint Business Acceleration. She has been a Director for other Boards
such as the Strategic Leadership Forum.
She is a regular panellist on
BNN: The Pitch, a contributor to the
Globe & Mail and National Post, serves as a judge for the UBC and the
Richard Ivey School of Business’ Business Plan Competitions and is a guest
lecturer at Ivey and Rotman Universities. Jacoline
holds an arts degree in Industrial Relations from McGill University and a MBA
from the University of the Witwatersrand.
Her MBA thesis was selected by Cambridge University and published by
Cambridge’s Engineering faculty.