Your Brand in Raising Capital

If you want to raise capital, so much of success is by serendipity and pure energy. I was reminded of this by a student in Professor Rob Angel's Strategic Market Planning class held at Schulich. I was there to give a presentation and Darryl Silva asked me if I would like a cup of coffee.
Immediately, he stood out and I remembered his face.
Later, Darryl sent me a PowerPoint by Sequoia Capital presenting their take on the market and impact to entrepreneurs. Great way to make Brand You stand out and when PollStream is out looking for capital, if they have Darryl Silva helping – they will get their cash.

Deflated ACG Conference

Why would the ACG Conference invite an expert from the UN to speak about genocide in Africa?
Tough lunch time audience too.
ACG stands for Association for Corporate Growth and is really a networking event for the people who supply the money to companies wanting to grow. These are the private equity types, myself included.
During the speech by Stephen Lewis, Professor in Global Health, I was walking around the booths, collecting business cards and dispensing my marketing materials. Over the loud speaker, Stephen Lewis described in detail how in Africa it is normal for 8 year olds to be raped and far worst descriptions of the treatment of females.
The money men from New York visibly cringed.
Interesting message but wrong audience. At a time when the conference was half the usual number of people, surely we all needed an upbeat pro-capitalism message?

Take Your Design to Market

I get dazzled by the creations of entrepreneurs and here’s an example of crazy ideas that make it to the consumer market: Monsters.
I have Colin.
Colin likes to play computer games and fret about his future.
Sounds like my younger son, except he does not worry about anything except to ask when can he get a Hoodie with pictures of his industrial Metal rock band all over it. (Horrors!)
I brought Colin home and my son loved him. At first, he wanted to punch Colin - what is it with teenage males and rough play? Anyway, today Colin is off to school with my son and will be spending time in the media lab. So I guess I may have lost Colin…
Check out Monsters at Monster Factory.

Dress for Success

Questions at speeches about your book are always interesting. At the TBDC presentation, I was asked by John Renfrew, “How do you find money for your business?” John told me he is working on a medical product and wants to attract investment dollars.
MaRS Discovery Centre is the first place to start for a new entrepreneur like John. They hold conferences and networking events with a cost of $25. Investors hang out at these events and if you collect business cards and do follow up coffee meetings, you will find out who has money for your medical product.
But looking at John, I could see he would not be taken seriously by anyone unless he got a serious makeover.
The good news is that it is quite a simple thing to achieve. The secret weapon is a navy blue blazer. Team that up with a white shirt and your credibility goes up 100%. Human beings are funny beasts and we do make judgements about people by how they look. I still have my favourite 20 year old, blue blazer which has travelled around the world with me and whenever I wear it, it lends a whole level of gravitas to me and pays off in many ways.

Business Plans are Hell

A crowd of curious entrepreneurs is always a pleasure to meet and last night, I was greeted by a group of enthusiasts when I visited the Toronto Business Development Centre. For anyone who is thinking about a start-up, this is a great place for you to start.
TBDC have business plan mentors.
Heaven!
These TBDC mentors will poke, prod and push you to get your business plan done.
Writing a business plan is hell. Doing the financial plan is worse. Most entrepreneurs love their product but the numbers and big thinking are like having to eat your vegetables. To have an outsider help you along the path to getting your plan “investor ready” is the winning way to raising capital. I have added TBDC to one of my favourite links on the side of this blog so you can find it anytime you visit.
Another key to moving your business out of your brain and basement into the real world that I discuss in my book Money Magnet, is to interact with other like minded business people and the people connected to TBDC are inspiring. They set up networking events which will prod you along. The journey of business can be lonely and getting around other people also struggling is a good motivational boost.
Try one of TBDC's networking events for yourself and get going with that business plan (and those pesky financials).