Andrew Bell says Your Cell Phone is Totemic

The word of the day on the TV stage for BNN was "Totemic" - "the emblem of a clan or family and sometimes revered". It was Andrew Bell, the amiable host for BNN The Pitch, who commented that Smart Casing had an exciting product concept that was totemic. Branding the cell phone case is attractive as the phone is important to the user. 
Think about having the Maple Leafs on the back of your cell phone, or for the big banks, they could get more branding by having employee phones come in their corporate colours. (Although, TD green might not look too chic.) Pranav Sood got ribbed about not looking like a tech geek.
It was clear he had the positive temperment to be a CEO and drive the growth. If Pranav lands BestBuy, watch out.