"Before I go on The Pitch," says Jacoline Loewen, "I get a one page outline about the company that is seeking the capital. This brief summary will sprinkle clues throughout the description about how ready the owner is to get financial investment dollars. Typically, I like to give the outline a run through my standard framework which I detail in my book, Money Magnet."
As a business owner, you could discuss these at your next business meeting with your team. Try one question a week and you are now doing strategy extremely well:
6 Questions to Grow Your Business
1. What has changed in our industry (e.g. impact of Asia) and why is it now the time for a company like ours?
2 How are we different from the competition - our processes, our product?
4. How is our customers' environment changing and what new pain does it bring?
Are we focussed on how our company is stepping in to help soothe that pain?
Are we focussed on how our company is stepping in to help soothe that pain?
5. Will this pain be enough to get customers to switch to our offering?
6.
The Pitch
thepitch@bnn.caThe Pitch is an exciting new weekly show from Business News Network that hooks up Canadian entrepreneurs with the risk capitalists who are sitting on the real money... the money that brings ideas to life. During the program, start-up entrepreneurs or companies seeking to take their business to the next level will sell their business idea - and the amount of cash needed - to a panel of tough financiers and experts. The panelists will either give the pitch the green light or send the dreamers back to the drawing board. It's a fast-paced half-hour hosted by BNN's Andrew Bell. And it's 100% live, giving viewers a chance to see how the entrepreneurs perform in a high-pressure atmosphere.
Wednesdays at 11:30 a.m. ET / 8:30 a.m. PT
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