Andy Rooney said these wise words and with his long history in the media, he would know.
"People will generally accept facts as truth only if the facts agree with what they already believe."
Mistakes happen in private equity when the buy side--the fund managers-- fall in love with what they want to see. Good funds want to critically assess the financial numbers long before meeting the personalities in order to make logical decisions. Once the fund meets the owners, their decision is 50% made. Now to see if they can get along as partners for the next few years.
Before you approach a private equity fund, ask, "Do the numbers fit with what you are selling as your business story?"
If not, get an exempt market dealer to help you develop your case and financial story. If you have revenues, debt is not the issue, you will be of interest to some investor.
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