Jacoline Loewen: Larger goals work The Running Room gave me a gift

December 26, 2011

Larger goals work The Running Room gave me a gift

Campbell Soup had a great leader, Doug Conant, who pushed his team to create a higher purpose in the business than just financial results.
I was fortunate enough to work with Doug Flynn at Flynn roofing who made the business of the outside covering of a building enormously fun.
Getting your staff to jump out of bed in the morning to work at what they believe to be worthwhile work is possible. By showing the bigger purpose of the company, employees realize they are contributing to their community more than just with dollar amount of units sold.
My seasonal shopping experience opened my eyes to the difference enthusiastic sales people can make. This year, The Running Room sales people amazed me with their interest in helping me select surprising gift ideas. My brother is an avid runner with lots of kit, yet The Running Room put together a gift basket with little products quite alien to me - like gloves that heat up with perspiration and little plastic pouches of energy goo. Thanks Running Room!
Read more at Harvard Business Review about how Doug Conant used positive feedback to reinforce the right behaviour.

1 comment:

Joey said...: You make a great point here about adding relevance to the days of one's employees (and our own).

BTW, looks like there are a couple of typos in the article. Hope you don't mind my bringing this up, but I don't want to see the importance of the article diminished by spelling errors (which we all occasionally make).

Best,
Joey
http://www.bizfilings.com/blog/; December 27, 2011 at 3:22 PM

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Invited as expert on BNN The Pitch, CBC, Dragons' Den and published by National Post, Globe & Mail, Leadership, Business Entrepreneurs, The Journal, Women's Post, as well as author of three books.

Money Magnet by J. Loewen - Book Review

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December 26, 2011

Larger goals work The Running Room gave me a gift

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