How worthwhile is to fire up a PowerPoint presentation when meeting with Private Equity for the first time? Is it better to focus on the human connection, after all, all Private Equity investors will say that the people are the most important part of making the decision to do the deal.
What business owners who succeed in raising capital say is that the people test means that you are competent and at an advanced level of competing in your market place. Then, PowerPoint is a very useful tool. You take control of the meeting and get to demonstrate your sophistication and level of business knowledge.
If you do use a PowerPoint, make sure it is short and well rehearsed. Have a range of people view it and make sure it is equal to the level of marketing you do for your business, no less.
1 comment:
Darth Vader - LOL
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