Website technology is going through the next change that impacts big organizations, threatens them, in fact. The scavenging weeds are always hard at work pulling down the mighty oaks of industry. Sean Wise has a great interview with Don Tapscott on what is the biggest impact on technology for companies.
If you look at internet traffic for various properties, in each case, an old HTML web site gets eclipsed by a new XMP based community that harnesses the power of self-organization.
Don Tapscott says:
The immutable, standalone Web site is dead. In fact, I've banned the word "web site" from my company. Today, people are engineering software, databases, and Web sites so that they not only meet private objectives, but they can be used in ways the originators did not know nor intend. It's now getting easy to build new Web services out of these existing components by mashing them together in fresh combinations.
- Flickr beat WebShots;
- Wikipedia beat Encyclopedia Britannica;
- citizen journalist bloggers beat CNN.com;
- epinions beat consumer reports;
- upcoming.org beat evite;
- Google maps beat mapquest;
- Myspace beat Friendster; and
- Craigslist beat Monster.