Needed Words for Your Strategy

I make every effort to read new business strategy books and articles. In 90 percent of cases, I can dismiss neither the author's thought process nor his or her evidence—but I am always taken aback by the abundance of "clever" and the absence of any discussion or consideration of the ability to implement the suggestions made or implied. There is total silence around the subject. For example, I did a quick analysis of the Index of one "famous" strategy tome circa 2007—words like "people" and "customer" and "leadership" and "implementation" and "execution" were literally missing.