Do you know where you are in your industry cycle?

Visiting a large manufacturer located in Waterloo, the town looks shabby. My client has a large facility though, kept spotless and with a full car park early in the day. Looked good. I was impressed by his plans to sell his business in a few years.

"This is will be the culmination of my life's work," he told me.

Two years ago, he had gone out for private equity with a top bank taking them to 12 private equity firms in Canada and 12 in the USA. Since he was in cyclical business of machine parts, I said it probably was not a success as the valuations given by PE would not fit his estimates.
"You are correct," he said and went on to ask me about this business cycle issue.
It is very important to know your industry and the cycles it follows. Mining and oil has big cycles while the food industry may have lower ups and downs. (A flatter cycle means fewer overnight millionaires in that industry.)
During this owner's capital raise process, no one had mentioned to this owner that his business happened to follow very steep dips and slopes. Th is team of bankers took him to private equity when he was at the absolute peak of the cycle.
No wonder he coud not get the valuation he deserves.
Even more shocking, if he follows his current plan which is to sell in three years, he will be back smack dab at the peak again.
For this owner, it is time to strike now while the industry is in the trough. We are seeing him again this week. I hope we can help him retire really rich, rather than with regrets.