Does being Green pay off?
Ask Al Gore - he's a billionaire from Green.
Al has figured out to make a profit from global warming and urging new behaviors on the rest of us. Environmentalists think that it’s a Disney movie and that we should use earth’s resources carefully because it is a good thing and tend not to think about how to use money as a motivator. For some of the environmental people, the words green and profits should not be said in one sentence. I wonder what they think of Al Gore's financial success.
For business though, Green is showing that it can be good business. Bullfrog Power released their list of the top 10 Green enterprises and Wal-Mart is top. They have discovered that Green means cost savings too. They are pushing inventory storage as far back to the supplier as they can. Instead of having a thousand delivery trucks come to a store half empty, they have 100 trucks. The real estate inside those trucks now becomes very valuable as now every inch of the pallet holding goods must be used. New boxes that lock into each other and are reusable and reusable pallets.
I was glad to see the City of Toronto is on the list as they are buying Gardens in the Air to put plants on roofs using the tax payers’ dollars to support Green products and develop a market to support their business. They have the biggest pockets and by being a first customer, can support a young industry grow and then bring down the costs.
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