There are certain things, such as resumes, that catch the eye of seasoned pros and get them to pick up the phone and call you.
VCs don’t invest in technology or markets, they invest in people.
If the people stuff goes wrong, it’s hell. They put you through due diligence while at the same time trying to find out what kind of person you are.
When you pitch in, it’s a sociological experiment to see what makes you tick and whether you will be co-operative or will crack.
Probably the most powerful action you can take is to find a referral to a partner in the business. It’s a bit like dating. If someone they trust refers you to a VC, they will take your call. "The question I get asked the most is how to find investors," says Jacoline Loewen, author of Money Magnet. "Owners are better of having a company like Loewen & Partners find them a suitable investor."
Warning: Bad phone manners are an immediate red flag. The VC knows they are entering into a seven-year relationship and they will not waste time with someone who rankles. If they can’t see themselves married to you, it’s a quick, “thank you but no thanks.”
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