Wealth Management

Voted #6 on Top 100 Family Business influencer on Wealth, Legacy, Finance and Investments: Jacoline Loewen My Amazon Authors' page Twitter:@ jacolineloewen Linkedin: Jacoline Loewen Profile

August 1, 2008

The Secret to a Great Board Meeting

It’s eat lunch or get eaten for lunch and in this dog-eat-dog world company owners need an edge. Setting up your own advisory board can be a powerful boost to your company performance but the challenge is enticing these senior business experts to show up at your meetings repeatedly, not just for the one time. Besides setting a well-timed agenda, the biggest secret to running a successful board meeting is the food.
It is extraordinary how people bond over the sharing of an interesting meal. Somehow, the breaking of bread gets people to relax and know each other better. Think of a dinner party you attended with like-minded people and how you came away inspired by the conversation. The food probably was good, setting a caring atmosphere. Look at Harry Potter eating weird, vomit flavoured candy with his newly made friends on the train to Hogwarts. What about the Klingons sitting down to dinner on the starship Enterprise with Captain Kirk, eating their foul food with their mouths wide open while claiming that Shakespeare stole all those plays from them? OK, maybe that didn’t go as well, but you get the point. Food is a shared experience which can add sparkle to an otherwise tedious event.
For your advisory board meeting, there is no need to order in pizza or soggy sandwich wraps. That signals tired ideas and soggy thinking. Get out of the box and head over to Pusitarri's, Soby’s or Loblaw's where you can purchase pre-made snacks which are delicious and different from the usual business fare. Mark McEwan, Chef Proprietaire of North 44, is opening up a ready-to-go-meals store in Toronto at Bayview and York Mills which will be terrific incentive to attend after-five meetings. Check out web sites, such as Canadian Living with Elizabeth Baird, to glean ideas of simple but unique platters of finger foods. The goal is to keep it simple but make your advisory board think they are on the dock at Muskoka watching the sunset while enjoying the company of good people.
Be sensible. An overly lavish spread may raise eyebrows, causing your board members to silently wonder if you are developing an Enron style of entertaining with the budget to match. The recent G8 summit held in Japan received criticism for the eight course banquet put on for the country leaders and wives by the Japanese leader but given at a time of food shortages around the world. Point taken. But does the G8 meal really symbolize a “let them eat cake” attitude to the poorer people in the world? Are any of those G8 leaders supping on rice wrapped in seaweed also deliberately starving their citizens? Let’s compare the G8 leadership of their populations with Bob Mugabe’s treatment of the people of his nation, the beleagured Zimbabwe. He has managed to take Africa’s bread basket and crush it to a smoldering wreck. Yet Bob managed to snag a free trip to the United Nations’ Food Conference held in Rome. He deserves a quick trip to the guillotine for that callous attitude, along with whoever issued the invitation.
Peter Handal, the head of Dale Carnegie, suggests that setting up the meal at your important meeting as a buffet because people are not stuck in their seats from the start. Not only does this keep everyone fresh, but they can network more with each other. If you plan a little in advance, your advisory board meeting could turn out to be the most valuable meal this year.


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