Are entrepreneurs a little crazy?

Kevin O'Leary of Dragons' Den fame, but also a savvy investor and a strong entrepreneur, got my attention when he said he likes to look at the deals where the people are a little crazy. Kevin says, "Crazy as a fox."
Why would that be? Kevin says it means they are thinking outside of the box and will push that much harder to succeed.
At a recent Women's Post event where I was invited to present for the Courage to Lead series, I mentioned the "crazy" part. My co-panelists agreed whole heartedly but I also received a great deal of feedback that so many business owners believe this to be true about themselves.
I received a letter from Licious owner, Joan Embury, who said, "Your comments on "a little crazy" resonated as how many of us have not thought that of ourselves and our businesses at some point; particularly before dropping off to sleep in a state of exhaustion and anxiety. We don't have to go and get committed."
So, let's go and be a bit crazy!

What tipped it for the winning team at IBK Ivey Business Plan Competition?

Sitting in an Ivey conference room this weekend, for the final judges' deliberation over who would win the IBK Ivey Business plan competition, I was struck by the passion of the private equity people in Canada. Peter Frisella of Tech Capital was smart, Deryk Smith of Edgestone was open and Albert Behr was his usual punchy self and had his son along too. The IBK family team was there, son Michael White is curious and Matt Hall from Covington gave his piercing assessment. Jason Zan from Rogers was in the same MBA year as Spin Master's Anton Rabie who spoke the previous evening.

I joked that there should be a prize for best judge too. We talk about about how that elusive concept of passion makes a person get through the bad stretches of business and push to the finals, but these private equity experts were top of class. 

We went over the merits of each of the three finalist plans. Which one would earn back money? How much potential money was also the big sticking point as one was a medical device put forward by a group of superb engineers and if this went through FDA approval, would be a great revenue spinner. The other was a software web application which could get sold quickly, but for $5M to $7M, waaaaaay less than a medical device. This company and was already making $25,000 a month in revenues and many judges expressed concern that it was an easy-to-replicate widget. The presenters were also engineers - memo to my two sons, please study your math and science.

We went around the table and listened to the one expert medical investor and then we voted. It was very close but what tipped it?

The quality of the presentation and PowerPoint. 

The two lead products were very different. Both could push forward and do well but only one could get the cash that day. When we added in the quality of presentation, the widget won.

I spoke to both groups afterwards and was impressed with the integrity - too often these business plan competitions attract scammers looking to get some quick money. Seriously. Althought not in this category, many of the presenters were also presenting at other competitions, like TIE. They make a business of entering business plans which I guess is a good way to get seed cash. So it is good to see that the real entrepreneurs who have that passion get the dough.

As for the private equity judges at the IBK Ivey Business Plan event, these are all seriously good people with entrepreneurism running through their veins. It's was a great weekend for Canada.

Well done to the student organizers: Navtej Sidhu and Karamdeep Nijjar. Karamdeep is going to be working with iNovia Capital  and Navtej is currently job hunting. I would recommend them highly as they were professional, warm and  absolutely in control of the whole schedule of the conference. Quite the roll-out! You can reach them at Ivey Business School.

What Does it Take to Rebound? Event coming up in Toronto

What does it take to rebound?
This question will be unpacked by one of my favourite private equity hires - Tricor Pacific's pick for CEO of one of their portfolio companies - CPI Card Group. The CEO is Anna Rossetti and she has experience in card solutions, microprocessor cards and chips - she will talk about Canadian Tire and other companies too.
Loewen & Partners is putting on this event with Rotman's Womens Programs at Miller Thomson's offices, 5:30, Tuesday 13th. John Turner may be there to open the talk.
Come by to learn more about Rotman's prgrams for women and to talk about private equity with Anna. Rossinni and Jacoline Loewen. The Miller Thomson team will be there and they are helping a wide range of companies. One of the IBK Ivey business plan winners told us that their patent lawyer was Miller Thomson.
Hope to see you.
Jacoline Loewen, author of Money Magnet, Attracting Investors to Your Business

Ron Close is Canada's Larry King

Larry King said that being a great interviewer was very difficult and when the CNN "talent" was in the same room with the "suits", you could see why talent was paid the big bucks. Ron Close, entrepreneur and star professor at Ivey, is one of those rare "suits" who also is talented at bringing out the real lessons of how much it takes to be an entrepreneur. He has inspired me to keep pushing the rock up the hill and did so again when he interviewed Anton Rabie, founder of Spin Masters, at IBK Ivey Business Plan competition.

Ron asked, "What book works for you?"

When Anton replied, "Richard Bransom's Screw It, Let's Do It," Ron insisted on going deeper.

"Yeah, the 9 Rules that are great to turn back to but which one is the top rule for you, Anton?"

And here we got to learn that this entrepreneur how much he spends understanding himself, working to develop his strengths and deal with his weaknesses. Anton told us he writes down his mistakes he makes and looks at these to remind himself. 

I really dug that because we have such a culture of "think you are great and you WILL be great." 

Taking the time to write down your mistakes and go back and review these does make you grow. It gives you something to do with your issues and let's these become valuable lessons learnt.

In my creative writing sessions at Humber, I write down what people have said are problems with my story. When I read these points months later, only then do I get the lessons. Applying it to business makes sense.

Anton also does 360's with his staff which is bold, brave and builds a high trust culture. He will not have The Emporer's Clothes syndrome where he is surrounded by "yes" men, telling him what he wants to hear. I would find Anton scary to work for but also incredibly stimulating. Ron Close gave us the opportunity of hearing the inside workings of building a business, warts and all.

Why Mission Statements can miss so badly

I want to show you quickly how to avoid writing a weak Mission Statement. Too many of them are so look-alike which is what makes them OK but not likely to attract the talent you want or give a potential client an impressive snapshot of what you company actually does.
Let's say you have a business you started at the kitchen table making bread and it has now grown into a growing concern with employees, a proper office, professional kitchen and --the big dream that makes you breathless--Lablaws as a client. You may decide your mission statement could go like this: "We aim to delight the families of Ontario with our awesome bread inspired by true Italian baking." That's not bad and your employees could get enthusiastic about it. Now here's where things go bad.

You gather your team and Board around the table to get their input on the wording. Captain Picard always made this gathering of the team look easy but it never turns out that way. Your team, who you think is better than sliced bread, turn into your eighth grade English teacher - you know, the one who nitpicked over every word you wrote. Suddenly, even the finance people have a opinion and are piping up to let you know their view:
"We should not limit ourselves to Ontario and by the way, I don't like the word delight. It seems flaky and frilly, way too girly." 

Thanks, Pierre.

"And saying 'families' may offend, what about people who live by themselves or who are divorced? That could upset them." Indeed. They could run crying from the room at reruns of the Cosby Show too, but point taken. 

As you go around the room, the babble of voices gets higher and higher.

"Why limit ourselves to Italian?" 

"It's weird but when I see the word "Awesome", I think of my kids. It's such an overused word. Isn't the main feature our freshness--we should say fresh, not awesome."

"But everyone expects freshness. It should be crusty or light--our crusty, fluffy bread."

"Hang on! Why limit ourselves to bread? We are doing rolls too. In fact, our rolls are moving up to fast selling category."

"Good point--we don't want to limit ourselves to bread. What if we move into frozen dough or pizza? We've also been toying with  flat breads. That's a very attractive business."

"Let's sum it up - what are we doing? We are providing a solution. A family eating solution."

"Hey, didn't you hear what I said about families? But solutions is exactly what we offer. Make it solutions."

Then Winnie says, "What about green? We are an environmentally aware company?"

"And we care for our employees."

"We really care."

How can you argue against hugging your employees, trying to respect the environment and having amazing values? So, there you go. It's added into the statement. There you have it: solutions for mealtimes and we care for our employees very much and also the environemnt. We are very green.

Maybe the team is happy but you know it is trying to be too many things to too many people.

Better keep your statement simple, you can put the list of values into a whole separate statement. That will help you avoid the trap here--getting so vague and fancy with the language that it just becomes meaningless. Here are 2 ways to avoid it:

1. Use concrete language. 

My favorite Mission Statement is done by Spin Master. Their vision is to be the world's most innovative, most fun children's entertainment company. There's their big, bold vision that has driven them from zero to $900 million dollars in just fifteen years. They take all the rest of the details and put it under values. Spin Master values - entrepreneural spirit, ideas (no matter where they come from), integrity (always, no fooling).
Wow. It gives you a picture of what they do and tells you why it's worth doing AND, after reading that, I want to work there.

2. Talk about the why.

Most mission statements are all statement and no mission. The whole point is to say why you're doing what you're doing. What makes you care? Look at the start of Johnson & Johson's famous credo: "Our first responsibility is to the doctors, nurses, and patients, mothers and fathers and all others who use our products and services." That is very clear about their priorities.

So you've seen why bad mission statements happen and two tips for making yours different. At our home Web site, I've put together some other resources for you to check out, if you're interested. And in the meantime, let me challenge you to do the impossible: Write a mission statement that means something. And I'll give you a hint: keep it real.

Jacoline Loewen, author Money Magnet, attract private equity to your business. Get in touch to talk about your Mission Statement.