In the Bootstrapper’s Bible, Seth Godin teaches us that a product focused business owner sells their talents. While they may have a few employees, they’re doing a job without a boss, but not running a business. There’s no exit strategy or pot of gold, but they make their own hours and be their own boss. Examples include layout artists, writers, consultants, film editors, landscapers, architects, translators, and musicians. Seth writes:
An entrepreneur is trying to build something bigger than themselves. They take calculated risk and focus on growth. An entrepreneur is willing to receive little pay, work long hours, and take on great risk in exchange for the freedom to make something big, something that has real market value.
