What Do Private Capital Investors Look for?

The private equity industry really got going in the 1970s when, Kohlberg Kravis & Roberts (“KKR”), one of the present day PE titans, was founded. The industry has flourished in goods times while being hit hard during the Great Recession. The fundamental framework though has always remained the same regardless of whether the economy was at the peak or trough of the business cycle. The criteria for evaluating investment opportunities are uniform globally.

The international criteria for what constitutes an attractive investment consist of solid industry characteristics, meaningful competitive differentiation, strong management with equity ownership, and business growth potential. PE fund investors look for a compelling reason to invest and love growth stories where the business owner is looking for capital to excel the current growth of their business.

Strong management with a meaningful equity stake in the business is a crucial criterion for investors. Often, if an existing owner is looking for a complete exit, this is a sign of worry for the investing party. PE funds like to create partnerships and can help owner managed or family businesses acquire ownership if they don’t have it initially. Funds can help take some cash off the table initially but with the continued presence of management and a capital injection from the investor, grow the equity stake remaining into a larger pie.

The alignment of growth plans between investors and business owners needs exist for the growth phase for the business to bear fruit. The due diligence process prior to investment from both parties ensures there is a strong alignment initially.

 Increasingly, entrepreneurs and business owners are competing on a global platform. Like companies, private equity funds are becoming more multinational. The Harvard Endowment invests capital in locally based Canadian private equity funds such as Torquest and Birch Hill Equity Partners. Private equity is an alternative asset class that allows institutional and high net worth investors exposure to a different risk-return scenario. Some mid-market and virtually all large cap funds are multi-national and as funds follow the attractive returns, increasingly they are moving to Asia.

Some PE funds are quite diverse in national or ethnic origin of personnel. You’ll be hard pressed to find many native New Yorkers working on Wall Street these days as Jacoline Loewen, author of Money Magnet can attest to. Broad similarities among private equity firms are evident around the world. The big differences lie in a firm’s strategy and culture and their ability to operate effectively internationally -- the litmus test for U.S. funds. 

You can't be for jobs and against business

Business has taken a beating and capitalism questioned this past two years. Common sense is beginning to flow back into the media as journalists hear from business owners that they might as well sell their companies and get a union job. 
Our business owners need to know they are appreciated and that their service to business, usually at the cost of family time, is recognized. Private equity takes on these same risks as the owner, putting at risk their own capital, unlike a bank. Private equity is also getting a beating as the American tax laws change to show that their risk taking will not be seen as equal to the business owner.
With the increasingly negative rhetoric about business, I was pleased to read Thomas Friedman's article on the best gift to a graduate -- a start up. Of course, encouraging start ups requires many elements of the business environment to work together. Above all, the knowledge by society that founding and running a business takes enormous effort is the most critical. Otherwise, taxing those who make jobs will push their incentives down. 
Here's Thomas Friedman:

We owe our young people something better — and the solution is not that complicated, although it is amazing how little it is discussed in the Washington policy debates. We need three things: start-ups, start-ups and more start-ups. 

Good jobs — in bulk — don’t come from government. They come from risk-takers starting businesses —  businesses that make people’s lives healthier, more productive, more comfortable or more entertained, with services and products that can be sold around the world. You can’t be for jobs and against business.

 I asked two of the best people on this subject, Robert Litan, vice president of research and policy at the Kauffman Foundation, which specializes in innovation, and Curtis Carlson, the chief executive of SRI International, the Silicon Valley-based innovation specialists.

Carlson said he would begin by creating a cabinet position exclusively for promoting innovation and competitiveness to ensure that America remains “the world’s new company formation leader.” “Secretary Newco” would be focused on pushing through initiatives — including lower corporate taxes for start-ups, reducing costly regulations (like Sarbanes-Oxley reporting for new companies), and expanding tax breaks for research and development to make it cheaper and faster to start new firms. We need to unleash millions of entrepreneurs.

Litan said he’d staple a green card to the diploma of every foreign student who graduates from a U.S. university and push for a new meaningful entrepreneurs visa (the current one, the EB-5, requires $1 million of capital that few foreign entrepreneurs have). It would grant temporary residence to any foreigner who comes here to establish a company and permanent residency if that company generates a certain level of new full-time jobs and revenues. One of the best moves we could make, adds Litan, would be a long-term budget deal that would address the looming Social Security/Medicare payouts for baby boomers. Proving to the bond market that we have our long-term fiscal house in order would keep long-term interest rates low and thereby “encourage private investment more than any tax cut.”

Nevertheless, I’d also cut the capital gains tax for any profit-making venture start-up from 15 percent to 1 percent. I want our best minds to be able to make a killing from starting new companies rather than going to Wall Street and making a killing by betting against existing companies. I’d also impose a carbon tax and balance that with a cut in payroll taxes and corporate taxes. Let’s tax what we don’t want and encourage what we do.

Why I Use Other People's Money says Michael Lee-Chin

“Do you know a wealthy person? Hold their image in your mind and I will show how there are a few golden principles to how they grew their wealth,” said Michael Lee-Chin, one of Canada’s billionaires at Airsprint Jet’s client reception. Michael shared that there are rules to getting rich and that he would bet that this person of wealth you were imagining, used these rules. He challenged that the answer would be "yes" to his five questions. So here are Michael’s five questions which are the golden rules to growing wealth:

1. Did this person of wealth own their business and a few other businesses they knew very well?
2. Did they know these businesses were in a good long-term industry?
3. Did they own these businesses for a significant time?
4. Did they manage the tax implications?
5. Did they use other people’s money to grow their businesses?

Question number five is the most critical – how to use other people’s money to grow your own wealth.  It is also the most challenging for business owners.
To think about using other people’s money and then to grow the business is talking higher risk than many owners can handle. Rather than investigate further, they throw up road blocks. First is an initial gag reflex to sharing control and decision making power, which comes with using other people’s money. 

There is fear of inviting in financial experts who are weasels and who may steal the business. 

Then there is satisfaction with how the business runs today; the owner may not feel a pressing need.  Most owners meet their level of revenues that they can manage, and they stop there. Why risk any of their personal money to grow? Rather take it out and buy property, stocks and other --frankly--lower return investments.
Michael Lee-Chin would remind you that the time for opportunity is when everyone is afraid – like right now. He also talks about how some level of success invites complacency. Michael says that the the winners learn how to other people’s money – private equity--and understand their road blocks. these are often fears. Understand these fears. 

Decide if you really want to create wealth. If you own a business and you want to become wealthier, learn how to use other people’s money – private equity money. 

Lee-Chin learnt this in 1979 when he came across a copy of John Train’s 1980 book The Money Masters—and was exposed for the first time to the buy-and-hold value philosophy of investing guru Warren Buffett, the chairman and CEO of Berkshire Hathaway Inc. “All of a sudden I was twigged on to an investing strategy that made sense to me,” says Michael. He borrowed money to purchase $500,000 of Mackenzie Financial stock. After four years, this stock appreciated seven-fold, and Michael used the profits to own his own business, a small Ontario-based investment firm called AIC Limited. At that time, Advantage Investment Counsel had assets under management of just $800,000. Within 20 years, AIC grew from less than $1 million and – at its business peak – posted more than $15 billion in assets under management. In September 2009, it was purchased by Manulife. At all stages of the business growth, Michael used other people's money and is now on Canada's Billionaire's list. As Michael ended his talk, his helicopter out on Airsprint's runway began to crank up, and then he was gone but he left behind a great deal of energy in that room of business owners.

Jacoline Loewen, expert in private equity and author of Money Magnet: How to Attract Other People's Money to Your Business.

And why bother with values?

Values are just behaviors – specific, nitty-gritty, and so descriptive they leave little to the imagination. People must be able to use them as marching orders because they are the how of the mission, the means to the end -- winning.
In contrast to the creation of a mission, everyone in a company should have something to say about values. Yes, that can be a messy undertaking. That’s OK. In a small enterprise, everyone can be involved in debating them in all kinds of meetings. In a larger organization, it’s a lot tougher. But you can use company-wide meetings, training sessions, and the like, for as much personal discussion as possible, and the intranet for broader input.
Getting more participation really makes a difference, giving you more insights and more ideas, and at the end of the process, most importantly, much more extensive buy-in.
The actual process of creating values, incidentally, has to be iterative. The executive team may come up with a first version, but it should be just that, a first version. Such a document should go out to be poked and probed by people all over an organization, over and over again. And the executive team has to go out of their way to be sure they’ve created an atmosphere where people feel it is their obligation to contribute.
Now if you’re in a company where speaking up gets you whacked, this method of developing values just isn’t going to work. I understand that, and as long as you stay, you’re going to have to live with that generic plaque in the front hall.
But if you’re at a company that does welcome debate – and many do -- shame on you if you don’t contribute to the process. If you want values and behaviors that you understand and can live yourself, you have to make the case for them.
Read more at Jack and Suzy Welch.

One question when doing your Mission - How are you going to win in this game?

Business owners needing to push their people more in a shared direction look to the Mission statement. Yet, when I am working with companies, I meet many owners who believe the Mission is a description only, not an aspirational dream. They also stick to the safe words and descriptions - "we find world class solutions for our customers." So what? That is what everyone is doing. If your Mission is the same as any business in your industry, tear it up and start again with your senior team. Make sure you put in a financial goal too.
I have followed Jack Welch's principles of strategy for twenty years and I think his definition of the Mission is the best I have seen. By the way, good Private equity firms  know how to use the Mission statement. Make sure you ask about their expertise in using them.
Jack Welch believes that: 

An effective mission statement basically answers one question: How do we intend to win in this business? 

It does not answer: What did we used to be good at in the good old days? Nor does it answer: How can we describe our business so that no particular unit or division or senior executive gets pissed off? Instead, the question “How do we intend to win in this business?” is defining. It requires companies to make choices about people, investments, and other resources, and prevents them from falling into the common mission trap of asserting they will be all things to all people at all times. The question forces companies to delineate their strengths and weaknesses and assess where they can profitably play in the competitive landscape. 

Yes, profitably – that’s the key. Even Ben & Jerry’s, the crunchy-granola, hippy, save-the-world ice cream company based in Vermont, has “profitable growth and increased value for stakeholders” as one of the elements of its three-part mission statement because its executives know that without financial success, all the social goals in the world don’t have a chance.Now, that’s not saying a mission shouldn’t be bold or aspirational. Ben & Jerry’s, for instance, wants to sell “all-natural and euphoric concoctions” and “improve the quality of life locally, nationally and internationally.” That kind of language is great in that it absolutely has the power to excite people and motivate them to stretch.
At the end of the day, effective mission statements balance the possible and the impossible. They give people a clear sense of the direction to profitability and the inspiration to feel they are part of something big and important.
Read more of Jack Welch's views and Suzie Welch.