And why bother with values?

Values are just behaviors – specific, nitty-gritty, and so descriptive they leave little to the imagination. People must be able to use them as marching orders because they are the how of the mission, the means to the end -- winning.
In contrast to the creation of a mission, everyone in a company should have something to say about values. Yes, that can be a messy undertaking. That’s OK. In a small enterprise, everyone can be involved in debating them in all kinds of meetings. In a larger organization, it’s a lot tougher. But you can use company-wide meetings, training sessions, and the like, for as much personal discussion as possible, and the intranet for broader input.
Getting more participation really makes a difference, giving you more insights and more ideas, and at the end of the process, most importantly, much more extensive buy-in.
The actual process of creating values, incidentally, has to be iterative. The executive team may come up with a first version, but it should be just that, a first version. Such a document should go out to be poked and probed by people all over an organization, over and over again. And the executive team has to go out of their way to be sure they’ve created an atmosphere where people feel it is their obligation to contribute.
Now if you’re in a company where speaking up gets you whacked, this method of developing values just isn’t going to work. I understand that, and as long as you stay, you’re going to have to live with that generic plaque in the front hall.
But if you’re at a company that does welcome debate – and many do -- shame on you if you don’t contribute to the process. If you want values and behaviors that you understand and can live yourself, you have to make the case for them.
Read more at Jack and Suzy Welch.

One question when doing your Mission - How are you going to win in this game?

Business owners needing to push their people more in a shared direction look to the Mission statement. Yet, when I am working with companies, I meet many owners who believe the Mission is a description only, not an aspirational dream. They also stick to the safe words and descriptions - "we find world class solutions for our customers." So what? That is what everyone is doing. If your Mission is the same as any business in your industry, tear it up and start again with your senior team. Make sure you put in a financial goal too.
I have followed Jack Welch's principles of strategy for twenty years and I think his definition of the Mission is the best I have seen. By the way, good Private equity firms  know how to use the Mission statement. Make sure you ask about their expertise in using them.
Jack Welch believes that: 

An effective mission statement basically answers one question: How do we intend to win in this business? 

It does not answer: What did we used to be good at in the good old days? Nor does it answer: How can we describe our business so that no particular unit or division or senior executive gets pissed off? Instead, the question “How do we intend to win in this business?” is defining. It requires companies to make choices about people, investments, and other resources, and prevents them from falling into the common mission trap of asserting they will be all things to all people at all times. The question forces companies to delineate their strengths and weaknesses and assess where they can profitably play in the competitive landscape. 

Yes, profitably – that’s the key. Even Ben & Jerry’s, the crunchy-granola, hippy, save-the-world ice cream company based in Vermont, has “profitable growth and increased value for stakeholders” as one of the elements of its three-part mission statement because its executives know that without financial success, all the social goals in the world don’t have a chance.Now, that’s not saying a mission shouldn’t be bold or aspirational. Ben & Jerry’s, for instance, wants to sell “all-natural and euphoric concoctions” and “improve the quality of life locally, nationally and internationally.” That kind of language is great in that it absolutely has the power to excite people and motivate them to stretch.
At the end of the day, effective mission statements balance the possible and the impossible. They give people a clear sense of the direction to profitability and the inspiration to feel they are part of something big and important.
Read more of Jack Welch's views and Suzie Welch.

Succession when your son is 50 plus is too tough

Succession, which has never been easy for families, is getting tougher. Today, greater longevity means many patriarchs stay in power much longer, forcing a whole generation of family members into other pursuits. 

“Kids” these days don’t want to wait until they’re 50 plus to take charge. By that time, they have usually found their own passion or are weakened by waiting in the wings, so to speak.

This is an enormous threat to the ability of the company to survive and thrive when the next generation do finally pick up the reins. Cracks in the family happiness are often showing too. There is nothing sadder than seeing a family where Dad has not given a clear line of succession and worked hard to pass over the real decision making and leadership before son or daughter reaches middle age.

At the same time, too many patriarchs adhere to the age-old practice of passing the reins to progeny, regardless of talent. That tradition brought acceptable odds of success in less competitive eras. One way to allow the next generation to remain in the business is to bring in 30% private equity partners who understand how to accommodate family business dynamics but make sure there is an excellent COO to run the show. I have seen some talented managers work well within the family business environment, respecting the family business ownership structure as well as drawing on the private equity skills.

Jacoliine Loewen, family business expert recommends:

Every Family's Business: 12 Common Sense Questions to Protect Your Wealth

Family businesses emphasize wealth preservation, not growth

Family businesses are a major part of the Canadian economy and being in one myself, I can see the strength of the more resilient culture. Employees may feel more of a sense of belonging and human connection more than working for a professionally run corporation. These are reasons that family businesses, in these troubled times, have been better performers. These are also the reasons private equity treasures family businesses above all other types of business ownership.

I have been working with family business owners over the past decade and I have come to see a big threat looming in their future which, if left ignored, will impact on the future of the Canadian economy.

My  major concern is that I notice the main goal for family businesses is to preserve wealth, over accumulation. In other words, the family business is less likely to invest in new projects for the sake of growth.

“Why would I risk our own money to grow? If it is not successful, I am out of pocket,” is the typical comment. Quite understandable, but in this new environment, that sort of thinking will be the ruin of the family business.

I am not the only one has picked up this pressing crisis. Jack and Suzy Welch also write about this increasing crack in the foundation of the family business which will threaten their survival.  Jack Welch says,

“That protect-the-assets approach often worked in simpler times, but it could prove devastating in a global environment where risk-taking and growth are essential to survival.”

There is direct action for family business owners to counter this global economy threat to the family business and I usually ask these question: Would you like to have the world's best business minds apply their ideas to the business? Would you like to grow into new geographic regions but without using your own cash? Would you like to reduce your growth risk by having experts who have already worked in those regions?

Private equity brings these valuable skills to the Board room table, and far more. To have Board advisors who are global and who bring a third of the money to the business, it is a winning path to growth of wealth. 

I strongly encourage family business to bring in private equity partners who sit at Board level, but do not get involved in the day-to-day operations. This extra investment will allow the family to take money out to invest in other companies which diversifies their own wealth while also addressing their reluctance to invest in the risk of growth. 

Jacoline Loewen, expert in family business and private equity, author of Money Magnet, now used as a text book for Ivey Business Schools' MBA program.

How to get your hotshot people boosting revenues

Private equity wants to know how to get a business bringing in revenues.

The first place I look is to see if the business leader wants control. The Mission statement can give the rough map of the path forward, but it also relinquishes control to the managers, something that often grates with baby boomer leaders who are used to commanding all. It is confusing, infuriating, and to some leaders weak, to reduce control, and just like the interpretation of motherhood, leaders may not want to accept alternative interpretations of what the Mission means.

I have observed, though, that most women leaders are able to accept that they cannot control their people. Women leaders are exciting when they roll out strategy with their teams because they tend to nurture an openness, leading to that first spark: Permission to have intellectual and emotional curiosity about how to enhance the business. Canada’s school system can struggle to develop this curiosity – my grandfather said members of one union teaching all of our children could perhaps be a little one-sided in their views – and I fear for our future work force if universities think that preventing raging debate in public means that the ideas also stop. That is one of the ways leaders have the illusion they are in control, as we witnessed recently with University of Ottawa’s debacle over Ann Coulter, an American Conservative pundit. The result is I am now curious about her books.

As leaders of businesses or universities, I think once we own up that we cannot control every action, and that luck and timing play a large role, we can improve our odds of success.

Here’s the catch: We desperately need to believe that we are in control of events. Only high self-esteem and a sense of responsibility for results boosts us from bed on cold mornings. With a detailed, language-rich Mission Statement, a leader can improve this sense of control for her team so that they feel personal accountability. They can get that spidey-tingle that there is work to be done, let’s do it.

If a leader’s attitude is that the Mission is to help guide those people brimming with enthusiasm to get out into the real world and take a few punches, fantastic. Without those experiences, management stagnates. Your hotshot people want to take on more in their interpretation of essential work, to try their ideas and leadership style to make it happen or not. Managers can get moving on their own initiative, fit into the company’s deep marketing “groove,” while developing the gumption to be able to change drastically when that groove proves to be a rut.

We are all very aware that today’s star product is quickly tomorrow’s Tiger Woods.

Having colleagues who are running counter to your views and not under your exact control is the only thing that ensures organizational adaptation and survival. Most long-term companies look quite different over decades and there is usually a leader who encouraged their people to take risks while following that North star and dumping the boat every now and then.

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