There’s something really nice about family business when it works

Customers like family businesses and feel better about giving them their money, even — and in the US especially — if they are already stinking rich and famous. Family companies have a more direct relationship with their customers.

“We have an identity. At Four Seasons or Ritz-Carlton, there’s no one really to identify with,” says Ivanka Trump, daughter of the famous Donald Trump. “If someone has a complaint, they literally write ‘Dear Donald Trump’.”

Private equity likes family businesses too. Most private equity firms partner with a business for five years or less, and they like a mature company. The fourth generation Smucker who is also the CEO, told me that he does the day-to-day decision making but he has professional managers for running the value chain and private equity to assist with strategy and financial engineering. Once family business owners understand that they are the biggest asset, hey can relax and plan for the next generations to get involved, even if that means not being in the business but being the custodian of wealth. Coke, Wrigleys, Firestone are all family business brand names that have passed down generations and are run by professionals but families have control, ownership or a blend of the two. People trust family businesses and they are the celebrities of business.
The Trump family is teaching a whole new wave of what it means to be a family business. Being a famous family business also saves money on marketing. Trump SoHo gained instant prominence in 2006 when Trump unveiled it on The Apprentice. The Trumps do not need to pay celebrities to attend their glitzy launch parties because they are the celebrities. When a new building or hotel opens, Ivanka does a profile “here” or a photoshoot “there”. 

Even Don Jr pitches in. “I offer to get into the G-string, too. I’ll do whatever I can for the bottom line.” Trump’s brand strength also means he can license his name and manage hotels but get developers to pay for the construction. Trump is notorious for risking little of his own money upfront. And, of course, there is the F factor — family. 

As products of obscene wealth and self-absorbed, pathologically competitive parents whose marriage collapsed on the front pages, Don Jr, Ivanka and Eric are prime candidates for dysfunctional, useless brats. And even if they can write their names in the sand with a stick, can they work together? For every successful family firm out there — Walmart, Viacom, Rothschild — there’s a Gucci. The Florence-based fashion house imploded when relations between family members got so bad one tried to murder another.

So, how are they doing in SoHo? It is a Wednesday morning in Manhattan and Don Jr, Ivanka and Eric are meeting the Trump Hotels’ boss, Jim Petrus, for a hotel performance review. Rooms are shifting, but not at the $500-plus a night Trump had hoped to be able to charge. The rate is less than $400. But SoHo is near Wall Street and Petrus hopes to sign lucrative corporate accounts. “We’ve 32 signed,” he says, reeling off a list of most of the blue-chip banks. While hotel rooms are selling — at the right price — sales of condos in Trump SoHo are sluggish. In Trump Hotels there are usually some pure hotel rooms and some condos that buyers can use for a certain number of nights of the year. Only about a third of the 391 units in Trump SoHo “are now in contract”. Bank of America recently effectively wrote off a loan on the project for a fraction of its $75m face value.

Donald Trump Jr concedes that “the real-estate market is less than stellar”, but insists Trump is performing better than other developers. “We’ve refinanced debt and made deals with banks because we have a proven track record of success and because our product continually outperforms our competition.” He anticipates a boost in interest in condos in Trump SoHo now that the hotel is finally open. Few doubt the mini-Trumps’ determination to succeed. Listening to them, it is clear they have inherited their father’s creativity and determination — some would say ruthlessness — especially Ivanka. In a meeting to discuss hotel openings, it is she who says that any outside firm contracted to Trump must agree to put up its employees at Trump properties when they travel. “When I send them their first cheque, I’m like, ‘By the way, as part of your retainer, you’re gonna give us all your people!’” Later, the conversation turns to a client who needs “a smack”.

The top Trumps are so steeped in business that at times they say bonkers things. Asked how his wife, the model Vanessa Haydon, feels about him being away from home up to three weeks a month, Don Jr replies that she knew his schedule before she married him, or as he puts it, “She bought with full disclosure,” as if his wife were a Park Avenue building he had just closed on.

It is no surprise that they should act this way. It is all they have ever known. The Trumps were schooled in business before they started going to school itself. “From a very young age, my father would say, ‘Remember, don’t trust anyone,’” Don Jr recalls. “That sounded weird to a four-year-old. To test me, he would follow up with, ‘Do you trust me?’ I’d say, ‘Yes. You’re my dad.’ He’d say, ‘You’re an idiot!’” Later Don Jr began touring buildings with his father. “We never played catch or ball, but I saw him complain about ceiling heights.”

Don Jr, Ivanka  another family business grows. Donald Trump is the daddy — and the boss. Donald Jr, Ivanka and Eric, his children, are his real-life apprentices. He wants them to take over his business. Will he end up telling them: ‘You’re fired!’

Read full article:
Jacoline Loewn, author of Money Magnet, how to attract investors to your business. Watch interview Financial Post, John Turley-Ewart.

How to Deal with Financing

I recommend ReadWriteStart which makes book recommendations. ReadWriteStart's Chris Cameron talks about how the website, "has resources and tips for young companies looking to raise funding from venture capitals and angel investors. This week's recommendation for our Weekend Reading series, Money Magnet: How to Attract Investors to Your Business by Jacoline Loewen, is a book aimed at helping entrepreneurs learn how to deal with financing and how to make their businesses attractive to investors."

Book this week: "Author Jacoline Loewen is a Canadian business consultant and strategy writer who has aided companies seeking capital and private equity. In Money Magnet, Loewen provides valuable lessons she has learned from her career on raising capital in a style that is "informative, relaxed and easy to understand."

Read more.

3 steps to take if Private Equity has not replied to your Resume

Needing a Financial Analyst number cruncher to take over a challenging role left by one of my employees who has returned home to China, I began a search. I received an overwhelming response, probably because it is spring of a terrible drought in jobs; and we are in the cutting edge industry of private equity.
Many MBA graduates also have sugar plum salaries dancing in their heads that are just not the reality on the Street.
I had the resumes for a month, I went away on vacation and thought I had got return emails covered by one of the staff. I was wrong, the emails had not been sent.
When I returned, I received a scathingly rude email from a young man incensed by my greed and how I had not replied to his request to get the job. At first I thought, "Ah, this must be a number-oriented young man who is obviously challenged in his inter-personal skills. Good point that he made about getting back to him."
I took that input, even though the reasons he gave were not my intent at all.
That young man rushed to give me his views on why I was not replying to his email. In his judgement, which he revealed in great detail in his email, I was worse than the greedy Wall Street Robber Barons. I could imaging spittle flying from his mouth as he laid out the injustice of it all to me. He would teach me a lesson that I did not know as I was blinded by greed.
Oh dear. It was just that I had bumped into one of those trade-offs in career. I had taken a long vacation with my family, and it cost me productivity in my business. If this young man had just inquired and prodded me politely, he would have found out why the silence.
Here is a great Harvard Business School tip of the day for this young man; perhaps it will help with his future job search:
Link to HBS

Silence is the worst kind of feedback — it is ambiguous and generic. When you don't know why someone hasn't called you back or responded to your email, it is all too easy to assume the worst. Here are 3 steps to take if you're getting the silent treatment: Accept that you don't know. Acknowledge that you don't know what the silence really means. Resist the temptation to fill in the blanks with your own insecurities. Ask for clarity. Reach out to the person and ask him to tell you why he's not responding. Believe the answer. Whatever the response — he was too busy, he forgot — don't read between the lines. Accept it as truth and move on. Jacoline Loewen, Money Magnet, Attracting Investors to Your Business

Is consulting borrowing your watch to tell you the time?

Do consultants actually add to your bottom line with their additional work inside your company?
Watch video
The Lords of Strategy is a good read on whether thought leaders add value to a business and this is an interview with the author, Howard.Kiechel.
It is hard to remember a time  when business did not have strategy but it was only developed in the Seventies. It was the first time they had a systematic way to look a their customers and their processes, along with their costs.
Concepts have developed further and it is so common now for companies to have a strategy, that we overlook how powerful it can be. Michael Porter was the first to create a strategy course as part of the MBA curriculum.
Now, strategy is more specific and granular looking at specifics.
Strategic planning is now not the big plan; it is more adaptive and looks at how to change more quickly. Strategy has fought between the strategy number people and the strategy people people. Tom Peters lead the camp focussed on people and has now gained the same recognition.
Strategy has a place still. Companies have a difficult time asking and the big three strategy questions:

1. Who is your customer?
2. Who are your competitors and 
3. What are your costs?

These three still stand as the big three questions that every company needs to discuss. The Big 3 Car companies in the US stopped asking on all three and look at where their results are compared to twenty years ago.
The best consultants are those that are either great on the people element or are looking for the patterns and pushing to ask the right big three questions.
http://blogs.hbr.org/video/2010/03/the-secret-origins-of-corporat.html
Jacoline Loewen, author of Money Magnet, Attracting Private Equity to your Business.

Private Equity pulling through recession in better shape

Private equity-backed companies seem to be pulling through the financial crisis in better shape than other comparable business, especially issuers of speculative grade or high-yield debt offerings, according to a study from the Private Equity Council (PEC). (Read more.)
The study measured the annualized default rate for more than 3,200 private equity-backed companies acquired between 2000 and 2009 and held through 2008 to 2009, which is where the PEC bracketed the recession. The default rate for those companies reached 2.8% in that time, compared to 6.2% for other firms.
During the recession, the majority of the transactions that eventually defaulted involved little to no leverage, according to the study.
The report challenges other studies done by Moody’s Investor Service and Standard & Poor’s (S&P) suggesting that “overleveraged” portfolio companies held default rates several times higher than their peers.
In The Buyout of America,  author Josh Kosman suggested such woes would be similar to the subprime meltdown. Kosman writes that the private-equity market would bust when more than $1trn in debt comes due between 2012 and 2015. Another study done by Boston Consulting Group (BCG) in 2008 forecasted that almost half of the world’s private equity-backed companies would default.
According to PEC, the BCG study “significantly overstated the problem,” and default rates register roughly 30% below its projections.
Ouch!