5 Tips to attract more revenues to your business

Wanting to attract more money to your business? Add on consulting.

Developing a consulting suite of skills has many side benefits, one of these is getting to know your client better. At the private equity firm, Loewen & Partners, the economic downturn - OK, cliff dive - meant they had to look for revenues elsewhere. Loewen & Partners had the blueprint on how to raise money for businesses but more than that--they knew the strategy required to achieve growth once businesses got their big payment. This was a scarce skill set, particularly with Canadian companies lulled into complacency by being next to the world's best market--America.

Since expanding into consulting services, Loewen & Partners has been impressed with how their client relationships have deepened and they have been able to push the growth strategies developed at the time of the capital raise. The best part is that the firm no longer has to be a transaction driven corporate finance expert. They get to stick around and be the high integrity, results-driven relationship that they always wanted.

Here are some of Loewen & Partners’ tips:

1. Design daring documents. You're charging consulting clients a pretty penny for access to your blueprint for success. That blueprint better be detailed, adaptable and actionable.
2. Speak to your current relationships. To uncover consulting prospects, make it a habit to ask clients to stick their necks out for you and make some introductions. When beginning, consider charging clients below-market rates in exchange for referrals.
3. Exploit internet connections. Social networking, blogging, Linkedin Groups are valuable, low-cost vehicles for spreading the word about your consulting service.
4. Tune in to opportunities. Train yourself and your sales force to listen to clients and prospects to spot opportunities to bring up your consulting services when a situation warrants.
5. Boomerang back frequently. Don't leave implementation of your recommendations to a client to chance. A positive outcome is critical, especially for a fledgling consultancy in need of glowing references, so stay in touch with clients to be sure they are continuing to execute the plan you put in place. 

Surprised by who won the UK's top green contract?

I was expecting to be bored out of my skull by corporate jargon and those charts dotted with activities on some flow chart, but my first contact with Siemens was the complete opposite. I was in Johannesburg and had organized a "Strategy Summit", inviting a range of companies to present their practices around innovation. 
The Siemens Project Ventures team arrived looking alarmingly like Mr. Smiths in the Matrix movies but then they put up their first slide and blew us away. Their innovation project was examining the fastest uptake of cell phones - South Africa went from zero to 60% within a year. They tied this to looking at the vast geographic ranges with little technological investment and how to make money from that scenario.
These mostly German young men then went on to explain how their findings were being applied to China and India where there were similar technological and geographic challenges.
I was not surprised to read that Siemens Project Ventures  won the British government's contract for a wind farms. If you read the fine print, none of these windmills will be made in Britain, instead Germany will get the jobs, keeping that German engineering competence sharp. Here's part of the story and a link:

The successful bidders for the nine new British offshore wind farms have been announced, paving the way for the UK’s most ambitious renewable energy project, which aims to deliver a quarter of the UK’s electricity by 2020.

Costing £75 billion, the new wind farms will be on a far bigger scale than anything so far in Britain and are expected to create 70,000 jobs.

 However, there is concern that few of the 6,000 turbines will actually be made in the UK. The companies granted licences today to build the farms will not be obliged to source any parts from domestic manufacturers and most are expected to buy turbines made in Denmark or Germany.

Jacoline Loewen, expert in raising capital for companies who want to grow and author of Money Magnet.

Why business owners will benefit from tough year ahead for private equity

The toughest year is ahead for private equity as it will seek to buy companies, putting  business owners in the driver's seat. Valuations are causing the most trouble for both private equity and business owners. This is the traditional disagreement with private equity wanting three times EBITDA while businesses think they should get 12 times EBITDA.

The problem here is that business owners need to realize that this means their company is expecting to grow 12 times per annum. This means getting going in other markets, not just their same-old, same-old. A partnership with private equity would help but they are not miracle workers so workers will need to become more realistic. Here is a great article on the struggles ahead for private equity and how that will benefit business owners - written by Financial Times:

There is a suspicion among investors that when a private equity company is seeking to raise a new fund it seeks to sell some of its best-performing assets to keep its backers happy by returning some cash to them.

Stephen Schwarzman, Blackstone's chief executive, has told investors his group plans to float eight companies and sell five this year. In the UK, Permira has promised to return a "wall of cash" to investors. This could trigger a wave of buying opportunities for other private equity groups, as many of these companies have no obvious trade buyer and may not make ideal flotation candidates.

In some cases, buy-out groups that raised their last fund in 2005 - such as BC Partners and Cognetas - are nearing the end of their five-year investment periods.

After a private equity group goes beyond its investment period it can no longer do new deals, unless investors grant it an extension or if it raises another fund. This could leave some big buy-out houses out of the market, at least temporarily. Several buy-out groups are in the happier position of having recently raised big funds, such as Hellman & Friedman, First Reserve, TPG, CVC Capital Partners, Warburg Pincus, Nordic Capital and Advent International.

Yet with bank debt still in short supply and the recession failing to produce the expected flow of opportunities to snap up good companies on the cheap, these groups are having to work harder to put their capital to work.

As buy-out groups still have about $450bn of "dry powder" left to invest, there is fierce competition for the best opportunities, which is pushing up prices.

Jacques Callaghan, head of private equity at Hawkpoint, the investment banking boutique, says there are more than 65 private equity groups that can still write a £100m equity cheque for a deal in Europe.

"A number of firms are going to feel under pressure to invest in the next year or two, or they will face calls to reduce their fund size," says Mr Callaghan.

So even those buy-out bosses who fulfil their New Year resolutions by raising fresh funds will still face pressure to show they can spend the money on attractive deals.

This is good news for businesses who are thinking about selling in the next five to ten years. Make it your new year resolution to find out more about private equity investors. 

Jacoline Loewen, expert in helping business owners get the money and the partners they deserve.
National Post video interview: http://www.financialpost.com/video/index.html?category=Financial+Post&video=XgmEI_w_0T1ljmKoXzmCCjo_6u1hka1w

Sellers of businesses seeing the last of private equity

Listen up sellers of businesses. You may have been chased relentlessly these past few years by private equity funds wanting to invest. Here's a warning. Those times may be coming to an end within the next five years. 

Just as industry has been outsourced, so is capital now rewarding those emerging markets too. Money is flowing to China and India and that means less for local comapnies. Here in Canada, funds are still doing well raising new capital as our banks do have money to lend at good rates, allowing the private equity model to work. Elsewhere in the wolrd, the tide of money is retreating. Here is an article from the Financial Times. You need a subscription to read it all but I pulled a few key points.

As private equity bosses consider their New Year resolutions, many are likely to commit themselves to overcoming the meanest fundraising market in the industry's history by raising a fresh pool of capital. This tough challenge will separate the buy-out industry's sheep from its goats as increasingly choosy investors decide which groups deserve to be given more money to invest and which should be left to wither away.

Being starved of fresh capital is the kiss of death for a private equity group, giving it little option but to go into run-off, slowly selling off assets to return cash to investors. Some groups have already been forced out of the market. In the UK, Candover terminated its new €3bn (£2.66bn) buy-out fund this month after struggling to meet its own €1bn commitment.

Alchemy Partners has suspended new investments until at least 2011 after its founder Jon Moulton's shock departure plunged it into crisis earlier this year. Next year, scores of private equity groups are expected either to exhaust the capital available in their existing funds or to reach the end of their fund's investment period. This is likely to push some of the world's biggest buy-out groups - including Kohlberg Kravis Roberts, BC Partners, and EQT - to take the plunge and start fundraising in 2010. Some are already on the fundraising trail, such as Lion Capital, which is seeking €2bn for consumer goods buy-outs, and HG Capital, which has raised half its £2bn target.

But as investors are still smarting from big paper losses after the massive buy-out deals of the credit bubble, there is unlikely to be enough money to go round. As a result, next year could produce a shake-out in the private equity industry, rewarding the better performers with capital and leaving others to expire.

Partners Group, the Swiss fund-of-funds, has forecast that a third of buy-out groups "will be unsuccessful in raising meaningful amounts of additional capital for future funds and will eventually dissolve".

Jacoline Loewen, expert in private equity, author of Money Magnet, described as the best book on private equity by Austen Beutel.

7 Habits of Investors in Inefficient Markets

What is the market up to? I get to listen to the market, or at least a fairly large part of it, as I belong to a finance club with Bay Street's smartest money guys. Collectively they control several billion Canadian dollars, so when they talk, I listen. Over the last five years, since I joined, I have listened to leaders of public companies, owners of private companies, stock promoters, investors and many more. Yet few of these people spoke about the big crash coming up in 2008.
As we leave the decade of the "Naughts" and wrap up lessons learnt about markets in the past ten years, I realize that even this club of such smart men and women followed the markets off the cliff in 2008. What were they thinking?
Back in 2007, Paul Krugman summarized the seven habits that help produce the anything-but-efficient markets that rule the world. I thought a great way to begin the next decade would be a quick review of these:
Seven habits that help produce the anything-but-efficient markets:
1. Think short term. 
2. Be greedy. 
3. Believe in the greater fool 
4. Run with the herd. 
5. Overgeneralize 
6. Be trendy 
7. Play with other people's money 
I got these 7 habits courtesy of Paul Krugman, quoted in Fortune back in 2007. Worth contemplating.
Jacoline Loewen, author, writer, and expert in private equity.