What would Marx Do?

When it comes to banking, many governments are now owners or part owners of their nation's banks. For retail banking (which has become a commodity) this may be a good development. Leave the higher risk financing to private equity and keep the meat and potato transactions for retail banking. It means that the people are not left drowning from this popped, speculative bubble while the bankers who created this situation are sitting on piles of bonus money.

Marx would approve of state ownership of retail banking. When you look at the losses to ordinary people's lives, Marx may have a point even if his personal grooming might have been "challenged".

It has become obvious now that the “old normal” was simply unsustainable. The “new normal” must be very different. It is far from clear that the industry and government recognise this grim truth. Here's a good article along this theme:

By Martin Wolfe:

Jacoline Loewen is a partner at Loewen & Partners, private equity for companies over $10M in revenue.

Three Ways Private Equity Helps Grow Your Business

In these economic times, your private equity partners will advise you to forget the fads and get back to basics. With all of the latest and greatest concepts webcasts, podcasts and blogs vying for your attention, you would think that growing your business was as complicated as building the space shuttle. The fact is, there are only three ways to expand business...
Option #1 – Increase the number of customers
You increase the number of customers you have by reaching new customers with your existing offering or developing a new offering. Ideally you will leverage the offering you have to enter a new market or expand the reach in your exisiting market. Three key questions to answer to increase the number of customers are:
Who has a real need for the product/service I’m selling? Does my product meet that need in a manner that either saves money or provides additional value?
How much, if anything, are they spending to address that need today?
How many of those potential customers are there? How do I reach them?
Answering these questions meaningfully necessitates market research. Market research is like eating your broccoli – the idea is not appealing but it does the right job in keeping you healthy. Research teaches you a great deal about what you will need to know to effectively reach these new customers such as what to say, how to say it and to whom.
For example, in my industry which is finance and involves investing in companies, many of the big players have had a brick smashed to their heads. Private equity and venture capital funds are in bad shape. The market research done by the top funds and consulting firms like McKinsey and Company show that funds invested in smaller companies are faring better and enjoying higher returns. With this information, many or the funds are now looking for smaller companies. Reducing their size of company as a potential client opens up the customer pool.
Could you reduce one of your criteria to include a whole new category of client?
Option #2 – Increase the frequency of purchase
The shampoo companies used the wash, rinse, repeat mantra. This ordered their customers to use double the shampoo that is actually required. How many times have you washed your hair twice?
The quickest path to increasing the frequency of purchases is by making it as easy as possible for your existing customers to do business with you repeatedly. Another way to look at this is providing additional customer value – and ultimately building customer loyalty. If you make it easier for customers to buy from you, relative to your competition, then you will continue to win their business. This, of course, assumes your products or services are comparable or superior to your competitors.
Outside of customer loyalty programs, here are a few areas to consider improving:
- Responsiveness to requests, phone calls, emails
- Accessibility to the customer’s primary contact
- Consistency in offering
- Simple contract and pricing
- Bite-sized projects
- Follow-up and follow-through on meetings
- Accurate and timely billing.
While these may seem like common sense, consider how many vendors you no longer use because they were too difficult to do business with. Don’t become one of them to your customers. Option #3 – Increase the number of units sold
By default you will increase the number of units sold when you increase the number of clients and frequency of purchase. But you can also increase the number of units sold by understanding how to add value. If you want to sell more products or bill more hours, providing a value-add benefit or solution will begin to strengthen your customer relationship. If you are to consistently add-value to the customer relationship, you need to fully understand how your customers interpret, define, and quantify the value they receive from your products and services.
Here is a consumer example: A restaurateur offered existing customers 20 percent off for parties of 4 during lunch and early dinner. The idea was to add value to her existing clients by providing them with a benefit they could share. Result: Her lunch business went up by 88% in one month and by 53% over the campaign. On the frequency side, she experienced 71% retention of her customers when she dropped the campaign after 3 months.
Finally, don’t forget, to see real results, private equity will remind you to start with what you already know about your customers. It is the market research, customer knowledge you already have, that is literally a hidden goldmine of profit that can grow your business and increase your company's top line. It is this customer-focused information that will provide the foundation for generating more sales, retaining and cross-selling customers, and acquiring new customer business. Armed with customer-focused information, you will know which is the best way to grow your business.

Jacoline Loewen assists companies in raising capital and can be reached at www.loewenpartners.com. She is the author of Money Magnet:How to attract investors to your business (http://www.moneymagentbook.ca).

The stimulus package Washington is not talking about

A Trillion dollars is sitting in private equity's pockets, looking for good business opportunities. Yes, I said a Trillion.
Already, companies are beginning to link with private equity which is a new type of money which came on board within the last decade for small and mid sized companies. The banks have had a massive slap down and will be risk adverse for the next economic cycle at least. This leaves private equity to fill the role of higher risk lender or partner. By the way, if you are a business owner,do understand that Private equity is a misnomer as it also includes debt.
Listen to this podcast from Business Week on the money private equity is beginning to spend. You will understand why optimism about the economy is beginning to grow and private equity will play a large role.
View Private Equity Stimulus Package.

The public markets are calming down

The huge mood swings in the market are slowing as this chart shows - volatility is lessening.

I was chatting with a financial investment team and they had an interesting view. They are in their fifties and commented that the 24 hour talk shows obsessing over the market are disrupting confidence. They added that Black Monday back in 1987 was disruptive too but because CNN, BNN and so on were not around (just Nolton Nash on the CBC), everyone got back to business, trying to make sure their investment practices were sound.

Jacoline Loewen is a contributer to Trusted Advisors' Survivial Kit and a partner with Loewen & Partners.

What every business owner should know

It truly makes me grateful to live in Canada when I read Shakedown by Ezra Levant which exposes how far the pendulum has swung in the so called name of human rights. The government’s Human Rights Commission ruled that a restaurant employee had her human rights abused because her feelings were hurt by the kitchen staff’s music (she put in her complaint four years later). The Human Rights Commission also ruled against the owner of a hairdressing salon because of the horrendous human rights abuse suffered in that Dickenson workhouse where a male hairdresser was called “Loser” by the other staff. If these are human rights abuses, Canada is a mighty fine country. But organizations like Human Rights Watch who fight against violence in other countires, must be aghast at the hijacking of the words “human rights” by the HRC who, as Ezra Levant points out in his book, are making a mockery of those very words.
Ezra opens by describing his own situation as the owner of a business accused of human rights abuse but, to his credit, quickly puts that aside and tackles a full blown investigation of the HRC cases – a human rights audit if you like. Even if he has cherry-picked the vexatious cases, there are too many, and I was particularly disturbed by the cash payment rulings against small business owners. Ask any tax accountant, most small business owners do not have a great deal of cash and often go without a monthly salary or contribution to a pension just to keep going – unlike HRC agents with their salary (many over $100,000), indexed pensions and benefits.
Using his education in law, Ezra unpacks case after case illustrating the imbalance between the person making the human right’s complaint and the business owner. The complainant gets a lawyer (funded by tax payers), does not need to face the business owner they are accusing, may get a cash payment ($50,000 has been paid), may get a written apology even published in the paper.
Now, when was the last time you saw an embezzler’s letter of apology to a business owner in the newspaper?
If the complainant’s case is dismissed, they are not required to cover the costs to the business owner as a real court case dismissal would require. It gets worse: the HRC can enter your work and home, seize any property they want without a warrant – good Lord, is this Zimbabwe?
For all of us non-lawyers, Ezra illustrates how hundreds of years of legal framework and code of conduct gets swept aside by these HRC agents pursuing frivoulous complaints. Is there not enough salt in the soup at your company’s canteen? Gee, file a human rights complaint to your local HRC and you could end up with some cash.
I wondered if the HRC had industrial relations or business expertise. Ezra fills us in. The head of the BC HRC’s education is nursing. Well, that explains it. She’s got Head Matron Syndrome: she thinks she’s thundering down sterilized, scrubbed halls of a hospital, patients tucked meekly between starched sheets, nurses and orderlies all bowing their heads obediently in fear. That head nurse has real power – that’s for sure.
The deadliest part of Ezra Levant’s book is his description of his own interrogation. The HRC government agent does not have the slightest clue about the damage she is inflicting on a business owner or on the future well-being of our society. She does not realize how these claims will tarnish the very good work done by so many government employees.
As Mark Steyn explains in the foreword, “Go to YouTube and look at the videos of Ezra Levant’s interrogation, you will not find some jackbooted thug prowling a torture chamber but a dull bureaucrat asking soft spoken questions in a boring office. Nevertheless, she is engaged in a totalitarian act.”
Of course, I would not want to call that HRC agent a “Loser” for fear of hurting her feelings. Then she could complain her human rights were abused and I will be dragged through five years of court proceedings, fined and forced to write a letter of apology printed on the pages here in The Women’s Post.
As these crazy Human Rights case rulings become public with the help of Ezra, the repercussions for our business community will be chilling. These human rights cases make entrepreneurs feel angry and downtrodden. Why take the risk, stress and responsibility to run a restaurant or hairdressing salon when you can get slapped with a human rights case that can cost you your business? Heck, let’s all become government employees because as Ezra Levant makes very clear in his book, Shakedown, just like Rodney Dangerfield, business owners don’t get no respect.