Globe & Mail Tells How to Get Ready for Investors

Are you getting ready to find investors to partner with you in your family business? Listen to this podcast on Report on Business, Globe & Mail, with J. B. Loewen, author of Money Magnet and a partner with Loewen & Partners.

Private Equity Includes Dragons' Den

Dragons' Den, the CBC's hit reality TV Show, is a glimpse into the world of private equity. You can get a good feel for how private investors react to entrepreneurs relying on attracting their funding.

Private equity actually means privately held money - money not invested into the public markets which are open for all. With the IPO being a bad choice due to to the onerous costs of SOX and the bubbles now happening more frequently and with larger ups and fast disappearing "pops", private equity is finding itself to be a welcome option for business owners.

Jacoline Loewen, author of Money Magnet and partner with Loewen & Partners, does some blogging on Dragons' Den and points out the business lessons to learn as these millionaires react openly to entrepreneurs.

Canadian Venture Capital Conference Coming Up

Read the details about the great conference coming up in Toronto, October 12th, held by the Canadian Venture Capital Association -CVCA.
The topic is about going global and Canadian companies are discovering that they can take their strong products to other countries and do very well. It's not just Four Seasons who can go for the top.
Many of the Canadian private equity funds know how to help company owners grow their companies and find success outside of Canada. While working at Loewen & Partners, I have been surprised by how many Canadian companies are already deeply engaged in other countries with more than 80% of their sales from outside of Canukland. We are gaining confidence and it is great to be part of building the Canadian economy.
The cost of the conference is under $300 and it is worthwhile having the chance to be inspired by other entrepreneurs and bump into many of the fund managers themselves.

What Does the Crisis Mean for Private Equity?

Private Equity has passed through a Golden Age, but will now spend a year or so in "purgatory" before entering an even greater period of expansion, or "Platinum Age," according to David Rubenstein, co-founder and managing director of The Carlyle Group, the Washington, D.C.-based private equity firm with more than $70 billion in assets.
In a keynote address at the 14th annual Wharton Private Equity and Venture Capital Conference titled, "Harnessing the Winds of Change," Rubenstein said the credit crisis triggered by subprime lending has brought the growth of private equity investment to an abrupt halt.
When credit markets dried up, large banks had already committed to $300 billion in private equity deals, Rubenstein noted. About a third of that value stayed on bank balance sheets, although much of it has already been written down, he said. Another third was renegotiated with tougher terms for private equity sponsors. For the final third, the deals were never completed and are now the subject of litigation or break-up fees. "For the next year or so, we will be in purgatory. We will have to atone for our sins a little bit," says Rubenstein. As head of Carlyle, one of the biggest private equity players in America and the world, he also believes that the next wave of private equity will be stronger than ever and will start in early 2009.
In Money Magnet, this theme of the breakdown of the big, public markets and the build up of private equity partnerships as an alternative to the Wall Street and Bay Street is discussed in depth.
"It is becoming more pressing, says Jacoline Loewen, "that private equity managers do a better job of explaining how they can improve companies and deliver strong returns that lead to increased employment and economic expansion overall.

Money Magnet Lifts the Veil of Secrecy from Private Equity

"I owe a great deal to the financial investors who gave me their time to tell their stories," said Jacoline Loewen at the launch of Money Magnet. "They lifted the curtain of secrecy that the media love to discuss."
Jacoline says she learnt three things:

First of all – the finance people are generally wonderful. They are dolphins rather than sharks and they love business. The partnerships created by private equity deals I have watched unroll, really do create jobs, pay taxes and build Canadian companies out to the global market.

Secondly: the people most likely to benefit from private equity – business owners – tend to be the people who know the least about this type of financial partnership. Private equity partners get a company focussed on transformational growth and allows all sorts of ways for owners to get money out of their business to pay for retirement, family trusts. Anyone relying on traditional bank debt – it’s just like smoking – you are stunting your growth.

Thirdly: private equity is the way for Canadian companies to survive this global market.
When Ace Bakeries recently sold to an American private equity firm, I called Linda Haynes and asked her if she had looked at any other options – such as Canadian private equity. She said no. As with most entrepreneurs, her passion was bread not the money of the business.

I wrote Money Magnet to try and get Canadian business owners like Linda Haynes to see that Canadian money is here and that instead of selling out to the Americans, we can build iconic Canadian brands that go out to the world – like IMAX, Lululemon, Cirque du Soleil, skidoo, Four Seasons. All of those began their journey of growth when the business owner decided to put their ego on check and say “I can move over and share the steering wheel. I can bring in private equity.” And by the way, the biggest PE deal in the world’s media this year was Canadian, not the KKRs of America!

The hardest part of writing this book was getting a shared definition of what the heck is private equity. I asked Angels, VCs and professional fund managers. All had different answers. But the best was “Private Equity is the energy brought to the company”. That energy is what is priceless and very hard for outsiders to understand. Today in this market, as we see the East pick up the baton from the West’s economy, it is scary times. But remember, the last big smack down in 2000 was when Lululemon, Google, Paypal and countless others were working with their private equity partners. There’s lots of money out there for you.